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Decoded Fashion - Weekly Stories - FFANY15 Shortlist
Image source: Decoded Fashion

Today, Decoded Fashion announce the shortlist for the Fashion Futures Awards in New York. In partnership with W magazine, this is the first year that the event is coming to New York. The awards celebrate and recognize the innovators, disruptors and pioneers who are revolutionizing the worlds of fashion, retail and tech and pushing the boundaries of what is possible in these industries.

With a mix of judged and nominated categories, the 10 awards being presented on the night range from mobile and e-commerce, to omnichannel and data and analytics.  


Combatant Gentleman
Covet Fashion

Frank and Oak
Opening Ceremony
Rebecca Minkoff

Michael Kors

Misha Nonoo
Rebecca Minkoff
Tommy Hilfiger
Yigal Azrouel

Kenneth Cole
Mara Hoffman
Tanya Taylor

CLO Virtual Fashion
Shoes of Prey
The RealReal

Material Wrld & Steven Alan
Nineteenth Amendment & Macys
OMSignal & Ralph Lauren
Ready Pulse & Stance


Adore Me
Combatant Gentleman
Shop Stage/Kate Spade
Style Sage


The shortlist will be judged by an esteemed panel of experts from across both the fashion and tech industries:

  • Stefano Tonchi, Editor in Chief,  W Magazine
  • Steven Kolb, President and Chief Executive Officer, CFDA
  • Tory Burch, Founder, Tory Burch
  • Dirk Standen, Editor in Chief, 23 Stories
  • Fred Santarpia, Chief Digital Officer, Condé Nast
  • Joshua Schulman, President, Bergdorf Goodman
  • Rodrigo Bazan, President, Alexander Wang
  • Burak Cakmak, New Dean of the School of Fashion, Parsons
  • Leandre Medine, author and fashion blogger, Man Repeller
  • Kirstine Stewart, Vice President, North American Media Partnerships, Twitter
  • Lisa Green, Head of Industry, Fashion & Luxury Brands, Google
  • Taylor Green, Partner, Lerer Hippeau Ventures
  • Brian Philips, President & Chief Executive, Black Frame

The events highest honor, The Visionaries, presented by W magazine, honors two leaders – one from fashion, the other from tech – who are spearheading innovation, disrupting the norm and are changing the face of the industry as we know it.

All winners will be announced at the Fashion Futures Awards ceremony, which will be held at The Bowery Hotel in New York City on October 29, following the final day of the Decoded Fashion New York Summit.

For further information, visit:

Reported by Grace Howard



“W Magazine and Decoded Fashion, an event series dedicated to connecting emerging technologies and decision-makers in fashion and retail, have partnered to launch the first installation of the Fashion Futures Awards in the U.S.”

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Decoded Fashion - Fashion Tech Daily -  W Magazine x Decoded Fashion

“Decoded Fashion hosted its first Asian summit in Tokyo last week, bringing local and international startups face-to-face with Japanese fashion and retail executives. Five of the startups in attendance also pitched their product or service for a chance to show it off at Isetan, the famed luxury department store that started as a kimono shop in 1886.”

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Decoded Fashion - Fashion Tech Daily -  Tokyo Summitt

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Before setting up in New York and Milan in the autumn, Decoded Fashion is heading East – on 9 July, we will be partnering with Condé Nast Japan to host our first Tokyo Summit. Bringing together the biggest names in luxury, fashion and retail technology in Japan and from the UK and the US, the day will see brands, publishers and technology start-ups presenting their case for how fashion can engage with tomorrow’s consumer in a digital world.

With founders and execs from Google, the Business of Fashion, Farfetch and AllSaints due to attend, some of the industry’s most successful storytellers will be bringing key insights to Tokyo – but what about the home-grown talent in the city? In Tokyo, where investors have been cautious to get behind start-ups, the beginnings of a retail technology scene have been slow to get up and running. But the scene has gained serious momentum in 2015, with exciting trends from the technology world colliding with the needs of retailers and consumers alike.

Here’s our rundown of the top trends coming out of Japan right now – and, if you’re local, you can book tickets to the summit here.

Social Media as E-Commerce? Line Got There First

With news of Instagram and Pinterest’s plans to make their platforms shoppable hitting the radar this month, it might surprise you to know that a popular Japanese messaging app got there first.

Big in Japan, Thailand, Taiwan and other Asian countries, Line’s initial launches were commerce-led pilots such as flash sales and a consumer-to-consumer standalone marketplace app, Line Mall. Last summer, Line Shop was launched – a standalone app that connects bricks-and-mortar and online brands with users. Earlier this year, the chat app even moved into delivering groceries in Southeast Asia, promoting various deals for the delivery of online-to-offline goods via the messaging app.

Tying the various shopping pilots together, Line Pay is the app’s payment service, allowing users to make payments via the chat app itself – spearheading the trend that companies like Facebook and Snapchat are now experimenting with.

Isetan Department Store is Embracing the Apple Watch

Alongside high-end, trendsetting stores Colette Paris and London’s Dover Street Market, Tokyo’s Isetan department store was among the first to sell the Apple Watch in April – further confirming the tech giant’s new edge when it comes to luxury strategy. Isetan has gone one step further by building a store specifically for the watch on the ground floor, nestled between Cartier and women’s high-fashion clothing.

Elsewhere in Japan, mobile carrier SoftBank will also sell the Apple Watch through its stores – but for the luxury gold editions, the trend-setting Isetan is the retail destination of choice. Catch Isetan’s president and CEO Hiroshi Onishi in conversation with Imran Ahmed (Business of Fashion) at the Tokyo Summit, where they will discuss the changing face of retail today.

M-Commerce has a Tokyo Trailblazer

New start-ups in Tokyo are beginning to disrupt the status quo on the retail scene, and one m-commerce company has recently hit the headlines for receiving the equivalent of $13.3m in series B funding.

Origami, which has attracted more than 800 retailers to its platform since launching in April 2013, pioneers an online-to-offline model that allows retailers to bridge the digital and physical spaces of their shops. The mobile app allows users to follow retailers, receive updates on new items and, ultimately, purchase products in-app or in-store.

With new investment from SoftBank Group, the app will utilise the parent company’s CouponGATE technology, allowing retailers to distribute vouchers for product vouchers or discounts via physical voucher-issuing machines. Catch founder Yoshiki C. Yasui at the Tokyo Summit.

Meet Pepper the Robot

Also making an appearance at the Tokyo Summit, Pepper the Robot is Japan’s latest robotic star – except this one can be yours for 198,00 yen, or around £1,000. Developed by Softbank, it completely sold out in under a minute when it went on sale over the weekend. Why is everyone so excited? Pepper can detect human emotions such as anger, joy and sadness – check out our 4ft-high attendee for yourself at the summit next month.

Reported by Claire Healy


“Nicholas Kirkwood and Decoded Fashion, a technology summit series, have teamed up on a competition for start-up companies. “The Kirkwood Challenge” will involve entrepreneurial companies pitching their digital ideas and brand concepts to the British footwear brand.”

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Decoded Fashion - Fashion Tech Daily - Nicholas Krikwood x Decoded Fashion


SXSW Interactive is almost here! In the run-up for the festival on March 13-17, it’s time to take a moment to sign up for our special events, featuring new hot startups as well as established brands. And most involve a cocktail or two.

Decoded Fashion hits SXSW this year with the goal to bring the tech networking experience back to face-to-face interaction. Our Mentorship Hub, supported by Simon and Swarovski, will bring together industry gamechangers and those just starting out in 10-minute mentorship meetings.

And if you meet 10 rising stars in the Fashion + Tech space, register to attend the event on Friday presenting the winners of Simon’s startup competition, followed by Decoded Fashion’s Networking Party. Our global #DFMeetup series lands in Austin to help you mingle with the biggest names in fashion & Tech.

Saturday is content day – with five sessions to pick from at the JW Marriott Hotel. We’ll start the day talking about disruption in brands with HFarm, one the largest startup incubators in Europe, John Lewis, a retailer innovating through R&D, hacks and startup collaboration and our own Liz Bacelar, creator of the world’s first fashion hackathon. Also, don’t miss the ‘Meet the New Retail Disruptors’ showcase at 2pm, discussing the most innovative tech in retail – what matters and what doesn’t.

After all that mingling you might be ready for a digital detox. On Sunday, March 15, the suited and booted guys over at menswear start-up Combatant Gentlemen will be around to show you their innovative design-to-delivery model firsthand – along with a complementary massage.

On Monday, March 16 at 2pm, Cortexica, an industry leader in image recognition and Visual Search Technology, will be on hand to demonstrate their algorithmic findSimilar™ technology – and explain why it’s set to change the future of shopping. To end the day on the more style-focussed end of the spectrum is globally feted jewellery designer Kendra Scott, will be showcasing her new jewellery collection on a living garden wall at 5pm.

Full details of Decoded Fashion’s SXSW activities can be found here.

Reported by Claire Healy

Image: SXSW 2014

Decoded Fashion SXSW March 13-17, 2015
Image source: Decoded Fashion

January’s finally over, which means just one thing: its now just over a month until Decoded Fashion hits SXSW. As a partner of the festival’s brand new lifestyle hub, SXstyle, we will be setting up base camp at the JW Marriott over the 5 days of SXSW Interactive. There, you can expect to find panel sessions, special events, an exhibit, and of course networking opportunities aplenty. Be sure to save the date: a full day of programming is scheduled for Saturday March 14. But ahead of all that, there’s no time like the present to get involved with our Mentorship Hub and Future of Retail Competition.

Calling all startups and emerging designers: the Decoded Fashion Mentorship Hub, in partnership with Swarovski, will bring the biggest names of the fashion and retail industry to our Austin hub. But this time around, rather than listening to advice from the stage, you can get up close and personalised advice in a face-to-face meeting. Each of our mentors will offer 10-minute sessions to advise and give feedback for those starting out in the industry: from advice on pricing, value prop, messaging and anything else you might need insights on. Book a mentor now, and you could find yourself in a meeting with the top names in digital strategy, marketing and investment at Google, Michael Kors, Kate Spade Saturday, Estee Lauder, Diesel and more.

Time’s also running out to apply for Decoded Fashion and Simon’s The Future of Retail: Meet the Disruptors competition: our contest, hosted by the Simon Venture Group, that aims to find the new and innovative start-ups that are shaping the future of retail. The prize? $5000 and mentorship by SVG, as well as $1000 cash prize for the start-up that the audience votes their favourite. If you’re a company that’s making waves in in-store tech, wearables, e-commerce, personalisation, data analytics, delivery, mobile payments – or a combination of any of the above – be sure to apply by February 20th.

Reported by Claire Healy


“America’s most prominent technology firms have all built reputations for futuristic thinking through secret, ancillary Silicon Valley labs.”

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“A pioneering new tagging system will mean Inditex brands including Zara will be able to restock best-selling items with greater speed”

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Over this past weekend, May 10-11, 150 programmers, entrepreneurs, graphic designers and industry experts came together to build tech that could solve relevant problems in fashion & retail. It all started with a chat with the British Fashion Council, AllSaints and Mary Katrantzou – clarifying details on how the industry works, and inspiring teams to strive towards solutions that could be applied in the immediate future.

After working for 24 hours through the night, many going without much sleep, 30 teams submitted their ideas for judging – a 3-hour-long process that boiled it all down to five top teams. You will see the best ideas on the stage today. With your help, we’ll select the audience pick and the overall winner, which will be flown to San Francisco by AllSaints to meet with top industry players, and have its tech implemented globally by AllSaints, online and in store.

The Stats:

  • 30 apps were created
  • 200 hackers were registered
  • 150 participated until the end
  • 5 Finalist teams

 The Finalists:

BESPOKY – Stylist matching PROVENANCE – Content at point of sale LOOP – Recreating wish lists SUFFRO – Enhancing the fitting room NUDGE – Connecting brands to Passbook

HONORABLE MENTION: (not eligible for top prize)

ALLSAINTS ROW – 3D immersion brand experience NIXI – Inventory data in real-time

The Finalists will pitch on stage on Tuesday May 13, to a panel of top judges from the fashion industry at the Decoded Fashion Summit. 
Check out photos from the weekend here.