Digital Innovation
1

“Net-A-Porter [IRDX RNAP] today reported record results, with profits moving into the black at £11m after a year of digital innovation and as the upmarket fashion pureplay marked 15 years in business.”

Read Article

Decoded Fashion - Fashion Tech Daily -  Net-A-Porter

elle-chanel-iman-amazon-fall-RtOYzv-mdn

Set to hit Kings Cross on May 20-21, our annual London Summit will feature speakers from both the technology-first and fashion-first sides of the industry: including Google, Matchesfashion.com, Farfetch and John Lewis. One of the companies that has been most eager for two worlds to collide is Amazon Fashion, whose European VP Sergio Bucher will be speaking at the Summit. Ahead of his appearance, we thought we’d give you an update on the fastest growing and most fashionable arm of the WWW’s most famous e-commerce site: then, now, and what’s coming next.

Then:

It was back in the 2000s that Amazon started making inroads into the fashion industry – jewellery and watches were available from 2007, with clothing following the year afterwards. Trying to emulate the booming success of sites like ASOS and NET-A-PORTER, Amazon Fashion worked as a subset of the site where customers could buy a range of mid-level brands – such as Kate Spade, and denim brands like 7 for All Mankind – in a format that resembled the rest of the site. 

Now:

In 2015, Amazon’s big push into high-end fashion is well on its way. In 2012, Jeff Bezos told critics that Amazon was ready to make a significant investment in attracting high-end couture brands, a statement backed up by president of Amazon Fashion, Cathy Beaudoin. Taking its cues from its own acquired and/or launched retail websites (MyHabit, endless, zappos and Shopbop are all Amazon-owned), the team are promising better presentation for luxury goods. Notably, the team’s patent-pending technology assures that items can be placed on site just hours after being shot. 2015’s figures are bound to impress: that’s a cool 40 million customers, 1000s of brands and 1000 employees for the fastest-growing category at Amazon. 

Next:

“When we think of what’s next, we think of ourselves”, Cathy Beaudoin told WWD in 2013. With a clearly engaged customer base, who more than responding to the site’s ease-of-use, are remaining loyal to the marketplace, Amazon Fashion looks like one to beat in the next few years. In fact, whether the high-end fashion brands ever take the bait seems less important – for Amazon, creating a better e-commerce experience for customers is always the number 1 consideration. But, more than using data to offer shoppers convenience and speed, will Amazon Fashion ever become a desirable destination for serious fashionistas? Sure to offer insight on the site’s future is Vice President of Amazon Fashion EU Sergio Bucher, who will be speaking at our May Summit.

Book your ticket for the London Summit here.

Reported by Claire Healy

Farfetch

How can retailers decode a world of customer data in today’s marketplace? This is just one of the questions that our 2015 London Summit will be asking when it hits Kings Cross on May 20-21. Targeting consumers’ needs across a multitude of channels has evidently become an urgent issue for fashion retailers in the last year, but knowing how to actively engage users through a personalized experience is easier said than done.

One attendee who will hope to clear the mist around using data for customer insights is Kelly Kowal, Global Growth Director at Farfetch.com. The high-end fashion website has increasingly stood out from the crowd for its advanced strategy in digital marketing. In a year that has seen Farfetch internationally expand into other markets, the company has continually invested in new campaigns and new data collection methods in order to fuel its growth. Just last week, Farfetch was pronounced a rare fashion ‘unicorn’, after raising $86 Million in a Series E round – valuing the company at a whopping $1 Billion.

With a marketplace model allowing users to browse globally and shop locally, the Farfetch customer can buy fashion through an aggregated basket from more than 1000 boutiques. And, with each of these boutiques using the Farfetch software module, sophisticated multi-channel merchandising is in the bag. Furthering the omnichannel experience, Farfetch bridges offline and online worlds by allowing customers who visit the bricks and mortar boutiques to get the VIP experience, receiving personal treatment and localized offers. You can even click-and-collect, as of the end of last year. It’s clear that for Farfetch, e-tailing facilitates multichannel success – but how does data play into all this? Find out from Kelly Kowal on May 20.

Want to hear more from Farfetch and other winners in ecommerce strategy? Book your spot at our London Summit now.

Reported by Claire Healy

Image: Farfetch

1circle

“Natalie Massenet opened London Fashion Week this morning heralding the week as a time for digital innovation across the industry.”

Read Article

Decoded Fashion - Fashion Tech Daily - London Fashion Week

rngcntrlr09708

  1. This Bluetooth Ring Is Like a Magic Wand on Your Finger
    We’ve seen interactive rings that receive alerts from your smartphone and even rings that will give you the current time in a unique way, but a new ring leapfrogs the rest by acting as a full-on control mechanism.
  2. Digital Innovation: Next Big Thing in Retail?
    Department store chain John Lewis is backing a Silicon Roundabout-style technology incubator – to be called “JLab” – to develop the next big thing for its stores.
  3.  Kickstarter Hits $1 Billion in Donations
    Kickstarter has been used to raise money for everything from a Zach Braff film to smart light bulbs. How much money? More than $1 billion, the company announced on Monday.
  4. App System Turns a Phone Into a Fetal Monitor
    For years, pregnant moms have pumped music into the womb with headphones. Now parents are piping sounds from the inside out.