digital marketing

“JCPenney has gone through some tough times, and that’s an understatement. People tend to forget that the company has done more revamping and restructuring than just the Ron Johnson era, however brief it may have been. It was a company that was struggling before Ron Johnson came, and while it has found a certain amount of stable ground today, it still struggles on the digital front.”

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Decoded Fashion - Fashion Tech Daily - JC Penney


How can retailers decode a world of customer data in today’s marketplace? This is just one of the questions that our 2015 London Summit will be asking when it hits Kings Cross on May 20-21. Targeting consumers’ needs across a multitude of channels has evidently become an urgent issue for fashion retailers in the last year, but knowing how to actively engage users through a personalized experience is easier said than done.

One attendee who will hope to clear the mist around using data for customer insights is Kelly Kowal, Global Growth Director at The high-end fashion website has increasingly stood out from the crowd for its advanced strategy in digital marketing. In a year that has seen Farfetch internationally expand into other markets, the company has continually invested in new campaigns and new data collection methods in order to fuel its growth. Just last week, Farfetch was pronounced a rare fashion ‘unicorn’, after raising $86 Million in a Series E round – valuing the company at a whopping $1 Billion.

With a marketplace model allowing users to browse globally and shop locally, the Farfetch customer can buy fashion through an aggregated basket from more than 1000 boutiques. And, with each of these boutiques using the Farfetch software module, sophisticated multi-channel merchandising is in the bag. Furthering the omnichannel experience, Farfetch bridges offline and online worlds by allowing customers who visit the bricks and mortar boutiques to get the VIP experience, receiving personal treatment and localized offers. You can even click-and-collect, as of the end of last year. It’s clear that for Farfetch, e-tailing facilitates multichannel success – but how does data play into all this? Find out from Kelly Kowal on May 20.

Want to hear more from Farfetch and other winners in ecommerce strategy? Book your spot at our London Summit now.

Reported by Claire Healy

Image: Farfetch


Interested in working for Decoded Fashion? 

Decoded Fashion is currently looking for a Marketing Executive to implement leading marketing strategies and tactical plans for Decoded Fashion Summits. This includes generating leads for delegate sales and sponsorship sales as well as generating direct delegate revenue target, and supporting the marketing strategy of Decoded Fashion overall through online and social media channels.

If you are interested in learning more, please email for a full job description.

This role is based out of our London Head Office.