digital media

Decoded Fashion - Fashion Tech Daily - Warby Parker

 

1. Visual Web Makes Luxury Brands See Digital In A Different Light

The rise of high-impact digital media has allowed luxury brands to create powerful visual stories.

2. Kenneth Cole Takes A Fresh Approach With New Innovative Campaign

Kenneth Cole has teamed up with digital agency Ready Set Rocket to launch the first fashion campaign that uses the Google Glass app.

3. The Most-Loved Tech CEOs in 2014

Glassdoor’s 50 highest rated CEOs in 2014 featured 14 CEOs from the tech industry, making it the most represented industry in the list.

4. Warby Parker’s New Store Delivers Your Glasses Via Pneumatic Tube

The retailer has solved an inventory problem by using an innovative point-of-sale system that delivers glasses directly from the stock room to the sales floor via pneumatic tubes.

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  1. Facebook Follows Amazon and Google Into Drones With $60 Million Purchase
    Facebook is buying drone maker Titan Aerospace for $60 million.
  2. Gucci Focuses on Handbags with Sci-fi Social Video
    Italian atelier Gucci is putting the focus on its spring handbags with a new social video sporting a dark nightclub theme.
  3. China’s Luxury Boom Moves to the Web
    As the overall sector struggles amid a government crackdown on ostentatious spending and gift-giving, the urge to splurge online is growing strong.
  4. Basis Goes To Intel For Around $100M
    Intel has won the Basis auction, we’re hearing, at a price of around $100 million, according to one source. A second source pegs the deal at closer to $150 million.

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Refinery29 does it again: this time they’re partnering with MADE Fashion Week to support rising design, fashion and art when the world is looking at the fashion stage in New York.

MADE Fashion Week takes place simultaneously with Mercedes-Benz Fashion Week, but focuses on bringing innovative fashion and emerging designers to the media spotlight. Philippe von Borries, Co-Founder and CEO of Refinery29 said that the partnership “[celebrates] personal style and [focuses] on the most original fashion.”

MADE Fashion Week’s impressive schedule includes 50 fashion shows and presentations in both New York and Paris, as well as events, concerts, and an interactive component on milkmade.com. Refinery29 will cover the event on site and on the streets  for their new, in-house development: R29 Studio, where they will conduct interviews with participating designers, celebrities, models, and makeup artists throughout the week.

The best part? You don’t have to miss a thing. Refinery29 is streaming every  MADE Fashion Week runway show on their website.

Reported by Jovana Obradovic

racked instagram

166 Designers on Instagram, For Your NYFW Pleasure
Racked put together a giant list of all the CFDA designers currently active on Instagram, 166 in total.

Zac Posen’s Project Contemporary
The designer is launching Zac Zac Posen, a new line that’s meant to compete with the likes of M Missoni, Red Valentino and Tory Burch, says WWD.

British Fashion Gets a Web Dynamo
This month Natalie Massenet, the founder of Net-a-Porter and Internet guru to the fashion world, will take her place as Chairman of the British Fashion Council. New York Times has more.

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Rachel Tipograph is “making Gap cool again for the first time since Bill Clinton was President,” according to Business Insider. As Gap’s Global Director of Digital & Social Media, Rachel oversees strategy, implementation and measurement. She judged the pitches at the world’s first Fashion Hackathon, and we chatted with her on what tech she can’t live without.

Decoded Fashion: What is the most useful technology to you in your job as Global Director of Digital & Social Media at Gap?
Rachel Tipograph: My iPhone. The social web doesn’t care about time nor space and having a computer in my pocket always allows me to do my job from anywhere and anytime. And Radian6. Social media stretches across every discipline of the business, and Radian6 allows anyone from the C-suite to community managers listen to conversations about Gap worldwide.

DF: What areas of fashion-tech are extremely crowded?
RT: Affiliate programs, ad tech, and SaS for social media. With the explosion of content, conversation and data happening across the web, one of the first opportunities entrepreneurs addressed was 1) how to turn massive amounts of data into meaningful interactions, and 2) turn those interactions into something that’s actionable in the sales funnel. As a result, there are an abundance of companies that have come to be in the affiliate space, ad tech and SaS for social.

DF: What areas of fashion-tech are relatively unexplored?
RT: In-store technologies and enterprise SaS. 2013 will be the year the B-to-B space explodes with innovation. Many entrepreneurs are taking learning from the B-to-C space and applying it to B-to-B. In addition, IT technology is improving at rapid speed, the cost of technology is becoming more affordable, all of these variables will influence innovation within organizations.