digital

“Digital will touch more than half of European retail transactions over the next five years, says a new Forrester report – and nowhere more so than in the UK market.”

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Decoded Fashion - Fashion Tech Daily -  Seamless Cross Channel

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Set to hit Kings Cross on May 20-21, our annual London Summit will feature speakers from both the technology-first and fashion-first sides of the industry: including Google, Matchesfashion.com, Farfetch and John Lewis. One of the companies that has been most eager for two worlds to collide is Amazon Fashion, whose European VP Sergio Bucher will be speaking at the Summit. Ahead of his appearance, we thought we’d give you an update on the fastest growing and most fashionable arm of the WWW’s most famous e-commerce site: then, now, and what’s coming next.

Then:

It was back in the 2000s that Amazon started making inroads into the fashion industry – jewellery and watches were available from 2007, with clothing following the year afterwards. Trying to emulate the booming success of sites like ASOS and NET-A-PORTER, Amazon Fashion worked as a subset of the site where customers could buy a range of mid-level brands – such as Kate Spade, and denim brands like 7 for All Mankind – in a format that resembled the rest of the site. 

Now:

In 2015, Amazon’s big push into high-end fashion is well on its way. In 2012, Jeff Bezos told critics that Amazon was ready to make a significant investment in attracting high-end couture brands, a statement backed up by president of Amazon Fashion, Cathy Beaudoin. Taking its cues from its own acquired and/or launched retail websites (MyHabit, endless, zappos and Shopbop are all Amazon-owned), the team are promising better presentation for luxury goods. Notably, the team’s patent-pending technology assures that items can be placed on site just hours after being shot. 2015’s figures are bound to impress: that’s a cool 40 million customers, 1000s of brands and 1000 employees for the fastest-growing category at Amazon. 

Next:

“When we think of what’s next, we think of ourselves”, Cathy Beaudoin told WWD in 2013. With a clearly engaged customer base, who more than responding to the site’s ease-of-use, are remaining loyal to the marketplace, Amazon Fashion looks like one to beat in the next few years. In fact, whether the high-end fashion brands ever take the bait seems less important – for Amazon, creating a better e-commerce experience for customers is always the number 1 consideration. But, more than using data to offer shoppers convenience and speed, will Amazon Fashion ever become a desirable destination for serious fashionistas? Sure to offer insight on the site’s future is Vice President of Amazon Fashion EU Sergio Bucher, who will be speaking at our May Summit.

Book your ticket for the London Summit here.

Reported by Claire Healy

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“Unlike a great number of its counterparts, Hermès has created desire coupled with mystique that even in today’s digital age it has managed to maintain. Doing so can be attributed to much more than just the elusiveness of its famous handbags however, and one such way is the creativity it defers to online.”

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Decoded Fashion - Fashion Tech Daily - Hermès

KENZO

Image source: tmagazine.tumblr.com

“Boredom is the biggest problem in fashion”, pronounced JW Anderson after his womenswear debut for heritage fashion house Loewe this week. It’s a sentiment reflected, for many onlookers, in fashion’s ongoing obsession with all things tech. From communication to (e)commerce, the designers who kept things fresh this fashion month were those who found a meaningful way to employ technologies in their show formats – here’s our pick of the best.

New York

Shopping looks straight from the catwalk – whether on the label’s own e-commerce site or through third party retailers – has been a FROW presence for a few seasons now. The problem, so far, has been getting enough people to watch the shows to make the necessary technical construction worthwhile. A live stream will never get the same dedicated ‘footfall’ of Instagram, for example. Exclusive to BCBG Max Azria and sister brand Hervé Leger this season was precisely that – an app called LiketoKnow:It, from Reward Style, that made Instagram shoppable. Once signed up, users could shop straight from the runway photos of various Instagram influencers.

London

Think London Fashion Week, think Burberry. Or should that be #burberry. The Brit stalwarts teamed up with Twitter for their Burberry Prorsum show for SS15, with the launch of the site’s click-to-buy button. The move allowed customers in the US to buy nail polish worn by the models in the show directly from a tweet. Long considered the zeitgeist in its embracing of tech, Burberry’s Twitter exclusive ensured its place at the head of the pack.

Paris

Kenzo’s hot-of-the-press SS15 show took place on the outskirts of Paris – in a skate park. Disgruntled editors in the suburbs aside, the show’s giant digital screens depicting talking avatars were equally eye-raising. “Kenzo would like to remind you that there is no Planet B, protect what is precious.” Humberto Leon and Carol Lim like to wear their ecological messages on their statement sweater sleeves; their cyber-aesthetic set design was PFW’s most brilliantly Instagrammable statement of intent. As Humberto told Susie Bubble after the show, “We’re definitely embracing technology and looking at what is our vision for the future – cleanliness, purity, the right energy and being responsible.”

Reported by Claire Healy

Hackathon

Over this past weekend, May 10-11, 150 programmers, entrepreneurs, graphic designers and industry experts came together to build tech that could solve relevant problems in fashion & retail. It all started with a chat with the British Fashion Council, AllSaints and Mary Katrantzou – clarifying details on how the industry works, and inspiring teams to strive towards solutions that could be applied in the immediate future.

After working for 24 hours through the night, many going without much sleep, 30 teams submitted their ideas for judging – a 3-hour-long process that boiled it all down to five top teams. You will see the best ideas on the stage today. With your help, we’ll select the audience pick and the overall winner, which will be flown to San Francisco by AllSaints to meet with top industry players, and have its tech implemented globally by AllSaints, online and in store.

The Stats:

  • 30 apps were created
  • 200 hackers were registered
  • 150 participated until the end
  • 5 Finalist teams

 The Finalists:

BESPOKY – Stylist matching PROVENANCE – Content at point of sale LOOP – Recreating wish lists SUFFRO – Enhancing the fitting room NUDGE – Connecting brands to Passbook

HONORABLE MENTION: (not eligible for top prize)

ALLSAINTS ROW – 3D immersion brand experience NIXI – Inventory data in real-time

The Finalists will pitch on stage on Tuesday May 13, to a panel of top judges from the fashion industry at the Decoded Fashion Summit. 
Check out photos from the weekend here.

Decoded Fashion - Fashion Tech Daily - Warby Parker

 

1. Visual Web Makes Luxury Brands See Digital In A Different Light

The rise of high-impact digital media has allowed luxury brands to create powerful visual stories.

2. Kenneth Cole Takes A Fresh Approach With New Innovative Campaign

Kenneth Cole has teamed up with digital agency Ready Set Rocket to launch the first fashion campaign that uses the Google Glass app.

3. The Most-Loved Tech CEOs in 2014

Glassdoor’s 50 highest rated CEOs in 2014 featured 14 CEOs from the tech industry, making it the most represented industry in the list.

4. Warby Parker’s New Store Delivers Your Glasses Via Pneumatic Tube

The retailer has solved an inventory problem by using an innovative point-of-sale system that delivers glasses directly from the stock room to the sales floor via pneumatic tubes.

 

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  1. The World’s Top 10 Most Innovative Companies In Style                                                                                                                         From big data to sustainability, these companies are moving the fashion industry forward.
  2. A Mini-Skirt Controlled By Your iPhone: Wearable Tech Lights Up NYFW                                                                                         The future of fashion may be closer then we think, as CuteCircuit presented their wearable tech collection for fall 2014 at New York Fashion Week. The ready-to-wear collection defined innovation in the interactive fashion, as models on the runway controlled the clothing with their iPhones.
  3. London Fashion Week Arrives                                                                                                                                                        London Fashion Week has arrived – a five-day extravaganza known for producing some of the world’s most exciting and dynamic fashion talents.
  4. U.S. Tech Startups: An Endangered Species?                                                                                                                                          A steady decline in start-up rates within the technology sector, one that briefly reversed course with the dot-com boom in the late 90s, resumed at the turn of the century and is now plummeting faster than ever, according to a new study released Tuesday by the Kauffman Foundation, a research organization.

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  1. Peter Pilotto: With Help From Cara Delevingne and Target Our Bright Prints Hit the Sartorial Sweet Spot
    The label has partnered with the budget US retailer on an affordable line, causing a frenzy in the process.
  2. Zooey Deschanel Teams with Tommy Hilfiger
    To Tommy, From Zooey is the name of the new capsule collection designed by Tommy Hilfiger and Zooey Deschanel.
  3. Pebble Debuts a Smartwatch-Only App Store
    The maker of the wearable device has just launched a one-stop shop for its users.
  4. Eye on E-Commerce: SnobSwap
    SnobSwap is an online marketplace where users can shop, sell and swap luxury clothing, handbags and accessories.

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  1. Vogue Goes Digital with a New Flipboard Partnership
    Vogue has now taken another step into the digital age, through a partnership with Flipboard, an app that allows users to create personalized magazines for themselves.
  2. Download CFDA’s NYFW List App to Stay up to Date on Events and Designers
    CFDA’s NYFWList app gives stylites the New York Fashion Week calendar in the palm of their hands.
  3. Karl Lagerfeld’s London Flagship Store Will Open its Doors Next Month
    March 14, 2014 is when Karl Lagerfeld’s namesake brand will be finally opening its flagship store. 145-146 Regent Street, London is where the fashion label will call home.
  4. New York Beats London to World’s Fashion Capital Title 2013
    According to the Global Fashion Capital index, New York and Paris have been deemed more fashionable than the English capital.

Burberry Group Plc CEO Angela Ahrendts At The London Stock Exchange

  1. Can Apple’s Angela Ahrendts Spark a Retail Revolution?
    When the Burberry CEO Takes over as Apple’s retail chief this spring, she’ll arrive with a sterling track record and an open, collaborative spirit that’s sure to shake things up in the executive ranks.
  2. Intel Partners with the Fashion Industry to Make Beautiful Wearables
    Intel has just announced that in the coming year, it’s partnering with fashion industry leaders like Barneys, The Council of Fashion Designers of America (the CFDA), and global fashion retailer Opening Ceremony to develop smart wristwear.
  3. CES 2014: What the Expect from Consumer Electronics in Las Vegas
    From 3D printing to curved TVs with smart wearables and Steam Machines in between.
  4. Connected Underwear Will Turn You On
    Connected sex toy company OhMiBod announced at the 2014 International CES show in Las Vegas on Monday panties that can be controlled by a partner…