“According to Awear Solutions, offline is the new online. The Israel-based startup is attempting to make shopping even easier by combining revolutionary technology and streetwear fashion into a mobile app. To test the app, Awear teamed up with DKNY on Monday at their Madison Avenue location to have an Easter egg hunt.”
On Feb. 2-3, Decoded Fashion held the world’s first Fashion Hackathon, a 24-hour event where 550 registered participants and 78 teams competed to build a technology that helps American fashion designers.
About 300 developers, designers and entrepreneurs—40 percent women—worked on a variety of projects, from B2B software for production and merchandising to analytics for social media and e-commerce. Many projects were inspired by the Fashion Brief, a conversation with designer Rachel Roy, DKNY’s Aliza Licht, Rebecca Minkoff’s Uri Minkoff, Michael Kors’ Farryn Weiner, and the CFDA’s Kelly McCauley and Sideways’ Nathaniel Catanio, on what areas of the fashion industry could utilize technology to increase efficiency and drive business.
Five finalist teams were chosen to compete for the top prize—$10,000 and the chance to have its app launched by the CFDA. They will pitch live on the runway at Mercedes-Benz Fashion Week during the Decoded Fashion Forum, to a panel of fashion judges including the CFDA’s Steven Kolb, Style.com’s Dirk Standen, Zac Posen, Rebecca Minkoff’s Uri Minkoff, and Gilt Groupe’s Susan Lyne.
42 personalizes the brick-and-mortar experience by using the best intelligence of online commerce. Founders: Cathy Han, Sarah Hum, Lucas Lemanowicz, Nicolas Porter
Avant-Garde remakes targeting marketing by matching customers with products by visually analyzing products and social media streams to understand exactly what customers want right now. Founders: Vladimir Dedov, Ajay Mantha, Carrie Mantha
Coveted is a 1-click platform for brands to sell their products through shareable tumblr images. Founders: Ian Culley, Michael Dizon, Jason Fertel
Fashion Dashboard optimizes commerce through competitive social media and merchandising analysis. Founder: Stephan Alber
SWATCHit is a peer-to-peer platform connecting global designers with emerging market artisans and overseas producers. Founders: Ramzi Abdoch, Jagjeet Gill, Jackson Lin, Henrika Makilya, Paul Yun
Fashion and Tech Combine at Decoded Fashion
Hacking teams spent nearly 24 hours combining the minds of developers, fashion enthusiasts, designers, and techies to create an app designed to support the overall growth of American fashion as a global industry.
Decoded Fashion Hackathon: Yes, I Said Hack
I was lucky enough to be a part of the fashion brief this morning along with Rachel Roy, Uri Minkoff, Aliza Licht, Nathaniel Catanio and Kelly MacCauley talking all things tech.
Hack This! My experience @DecodedFashion #FashionHack
This weekend I attended Decoded (my first official hackathon!) Everyone that knows me professionally knows I love hacking ideas together—it’s just something I love doing.