Eyewear
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“Garrett Leight is the first to admit that being the son of Larry Leight, founder of iconic, 30-year-old eyewear brand Oliver Peoples, has benefited his own pursuits in the eyewear business. He learned the ropes working for his father’s company after attending college in Los Angeles, and while he initially wanted to break into journalism, he came to realize that eyewear was in his blood: In 2009, he opened up an optical store (A. Kinney Court) in Venice Beach, then launched his own namesake brand in 2011.”

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Decoded Fashion - Fashion Tech Daily - s Eyewear
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“Index Ventures-backed veteran online optical retailer MyOptique Group has expanded its customer base with two new acquisitions: German rival 4care, which owns Lensbest.de; and the U.K.-based premium eyewear e-tailer, Eyewearbrands.”

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Decoded Fashion - Fashion Tech Daily - MyOptique
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“Warby Parker has made no secret of its intention to rapidly expand its retail network — that is, in a very specific way, through its own independently-operated stores. With the exception of a few indie boutiques like Imogene + Willie in Nashville and Art in the Age in Philly, Warby Parker has never sold a range of its eyewear through another national retailer, until now.”

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Decoded Fashion - Fashion Tech Daily - Warby parker x Nordstrom

Decoded Fashion - Fashion Tech Daily - Kenzo Digital Pop Up Paris

 

1. Tom Ford Launches E-Commerce

“From today, tomford.com will offer an accessories-driven selection of the designer’s goods including handbags, shoes, small leather goods, eyewear and jewellery, as well as the Tom Ford Beauty collection of cosmetics and fragrances.”

2. Google Glass Partners With Luxottica

Google Glass has entered a strategic partnership with the parent company of eyewear brands such as Rayban and Persol to “design, develop and distribute” Google Glass eyewear.

3. Kenzo Hosts A Digital Pop-Up In Paris To Benefit Marine Life

To support their #NoFishNoLife collection, luxury brand Kenzo are hosting a digital pop-up installation in Paris – “every time someone makes a purchase or posts an Instagram photo of the pop-up with the corresponding hashtag, a fish is added to the virtual aquarium.”

4. Steve Madden And Brian Atwood Make Some Fashionable Plans

After reporting over $340 million in net sales for 2013, Steve Madden has acquired shoe brand Brian Atwood.

AmazonCollections-309

  1. Amazon Experiments with its Own Take on Pinterest Called “Amazon Collections”
    Amazon has quietly launched its own direct challenger to Pinterest with the debut of a feature called “Amazon Collections.”
  2. WhoWhatWear Publishers Launch New Beauty Site
    Byrdie is the latest in a new generation of online beauty publications.
  3. Armani Extends Eyewear Campaign with Video App Initiative
    Italian fashion house Giorgio Armani is extending its “Frames of Life” eyewear campaign by encouraging fans to create short videos on mobile video-sharing application VideofyMe using its own branded filter.
  4. Electrode-Free Undershirt Monitors Heart Rate Discreetly
    Japanese telecom giant NTT has developed an undershirt without any obtrusive wires.