Fashion App
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“The decisions we make based on our left and right proclivities are profound. Most readers of this newspaper do so because of politics that lean away from the centre to the right.”

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Decoded Fashion - Fashion Tech Daily - Mobile Swipping
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“Multi-brand digital retailer Shop Direct [IRDX RSDG] has launched a new Very.co.uk [IRDX RVER] iPhone app to give its customers an easier, more engaging user experience and marks the company’s first foray into transactional apps.”

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Decoded Fashion - Fashion Tech Daily - Shop Direct
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“We’ve seen hundreds of apps devoted to organizing your finances or fitness. How about fashion — specifically, harnessing the power of technology to declutter your wardrobe?”

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Decoded Fashion - Fashion Tech Daily - Closet Space
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“Last year London attracted £1.4 billion of investment into new tech start-ups, ten times more than just a decade ago. Conditions look set fair for the sector to continue growing into the New Year, and there are a number of companies positioning themselves as the ones to watch in 2015.”

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Decoded Fashion - Fashion Tech Daily - Grabble
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“A new application called ClosetSpace from fashion analytics company Stylitics wants to put a digital closet in your pocket, while also feeding you daily inspirations, outfit suggestions, and more, as well as offering access to a personal stylist for just $25.00. “

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Decoded Fashion - FashionTech Daily - ClosetSpace
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“Gleam, a fashion consumer app startup on iOS and Android that acts a discovery tool for new fashion and links to shops, has now launched a back-end B2B platform. Gleam raised a seed investment round of €940,000 from Faber Investments and Portugal Ventures in July last year.”

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Decoded Fashion - Fashion Tech Daily - Gleam

Apple Store Meetup

Screaming girls and Sherlock Holmes, what a way to open our Apple Store Meetup. If you arrived on time, you would’ve been met with an outpour of Benedict Cumberbatch fans, as we did a swift turn around to get ready for our event.

With a full house, it was time for us to reveal our 2014 Calendar and a special opportunity for founder Liz Bacelar to tell the story behind Decoded Fashion. We unveiled our plans for SXSW and the launch of the Fashion Hackathon and Summit for London this May. Not only that, but this year we have expanded our Meetup to create a global community to uncover the best tech in fashion. January saw us head to Toronto, whilst in March we will be in Dublin, Berlin and Singapore.

Up next fit solutions go to war Fits.me and Metail- let battle commence!! With the CEO’s of both discussing different approaches to the problem of fit and how they are bringing return rates down. There is no doubt the tech is great but do customers use it? With the key issues across fit solutions being 3D representation, digitising clothes cheaply and size/shape of people against size/shape of clothing. It’s also about understanding consumer mindset and behaviour, do they need to learn to use a fit tool? And the bigger question to be asked to the retailers, do they prefer conversion sells vs reduced return? With both solutions collecting a huge database of “body shapes”, it’s clear that there is further potential in this data, yet to be put into practise. With Metail CEO Tom Adeyoola closing with “the past 5 years have been about putting infinite things on the internet, the next 5 will be about making choices”.

Diffusing the debate, CEO, Runar Reistrup introduces Depop, a mobile shopping app, that could be described as a little like Instagram with a buy button.  Yes, it is another social shopping app but what stands out is it’s network of influential sellers and it’s clever use of high profile social figures to help onboard users. It’s a great way for emerging designers to sell directly to the consumer, with Designer Katie Eary using Depop to sell her designs straight from the runway.

And finally, what a breath of fresh air when ShuffleHub’s two young founders took to the stage. With a dramatic intro and a book on the floor here is Shufflehub “taking away the work and bringing the feel good” to shopping. Taking us through the UX golden rules and introducing us to a humorous testing regime on hungover friends. “We get out friends drunk, and make them sleep over” just to prove it’s easy to use. Aiming for the purest and simplest browsing on the internet, one big button, easy shopping for when you don’t know what you want and also for when you do. We have a good feeling about these boys!

The podcast is now available for download on itunes.

Michael-Kors-logo

  1. Michael Kors is Fashion’s Newest Billionaire
    Fashion icon Michael Kors has flirted with billionaire status for over two years, ever since his eponymous company went public in December 2011. But now he has finally arrived.
  2. Moda Operandi Releases First App in Time for Fashion Month Orders
    This month, Moda Operandi, a site that allows shoppers to place pre-orders on runway fashions a few days after select shows, is hoping to further boost sales with the release of its first app.
  3. Experience NYFW with Rebecca Minkoff
    This New York Fashion Week Rebecca Minkoff will not just be bringing her designs, the always digital savvy fashion designer will also be bringing her passion for fashion and technology to the runway.

  4. 5 NYFW Designers to Watch
    Refinery29  breaks down the designers to watch, the ones you might not know quite yet.

Bow-Drape-spotlight

  1. Zappos Mogul Tony Hsieh’s Latest Bet: High Tech Fashion
    On Thursday, Bow & Drape announced a $1.2 million funding round led by Zappos founder Tony Hsieh and his VegasTechFund.
  2. The Hottest App at NYFW
    With New York Fashion Week just around the corner, it’s time to get your fashion week schedules organized fashionista, lucky for you the CFDA has an app for that.
  3. Flink is an Addictive Mobile Fashion Experience to Discover New Looks
    Meet Flink a brand new mobile app that will become the perfect time waster for fashion enthusiasts.
  4. Beauty Startup Polls the Crowd for New Product Ideas
    New business uses unconventional methods to ensure their consumer is getting exactly what they want.

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  1. Facebook Moves into Mobile Retargeting to Capture Brands’ Holiday Spend
    Facebook is making a bigger push to be the king of mobile and social advertising this holiday season with a new mobile advertising product.
  2. Google Finds a Fashionable Champion in Diane von Furstenberg
    Diane Von Furstenberg hosted the first shoppable Google+ Hangout, one in a series to be held by CFDA designers. 
  3. Hermes Launches a Retro Dinner Pop-Up Shop
    After releasing the app Silk Knots to give advice on how to wear their colorful silk scarves, Hermès has followed up with a pop-up venue that opened on October 1st called “Silk Bar.”
  4. The Future of Wearable Technology
    We’re at the dawn of a new industry loosely called “wearable technology” that may have reached $4.6 billion in sales around the world already this year.