fashion retail

“When a multibrand retailer launches an in-house line, it enters with a wealth of knowledge about the shopping habits and preferences of its existing customers — that’s one of the reasons retailers like to do it, alongside promises of thicker profit margins.”

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Decoded Fashion - Fashion Tech Daily - Modcloth
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“Even as shoppers flock to the the Internet to get the skinny on everything they want to buy, many wealthy patrons still prefer the traditional method. They want to go to shops, peruse the racks, and have a salesperson help them pick out the perfect item, according to a new survey.”

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Decoded Fashion - Fashion Tech Daily -  :Luxury Institute
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“A year and a half ago, I interviewed Tadd Spering, CEO of New York City-based startup Stylinity. The headline: How Stylinity Is Turning Fashion Retail Into A Social Experience. The company remains true to its original mission. But today, bringing it to life is taking a different form.”

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Decoded Fashion - Fashion Tech Daily -  Stylinity
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“Is this the future of malls? Suburbia stalwarts like Delia’s and Wet Seal shuttering within the past year have laid the groundwork for new budget brands to sweep in, and that’s exactly what Baublebar is doing. WWD reports that the online jewelry company is set to debut its first permanent store tomorrow at the Roosevelt Field mall in Garden City, NY, which is a stone’s throw from New York City.”

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Decoded Fashion - Fashion Tech Daily - Baublebar
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“House of Fraser [IRDX RHOF] is to open its first full-scale store for seven years in Northamptonshire, as part of a multichannel strategy to get closer to its customers.”

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Decoded Fashion - Fashion Tech Daily - House of Fraser


Image source: www.rebeccaminkoff.com

In the race to synthesise fashion retail and technology, the consumer can get forgotten in the fray. Retailers’ investment in technology can often feel gimmicky, whether you’re browsing the racks or clicking through a targeted advertisement. In one of Molly Young’s Critical Shopper columns for the New York Times, she visits Rebecca Minkoff’s SoHo store, with its vending machine wall interface – describing the chaos that could ensue when ordering a coffee. Brands should push the boundaries when it comes to implementing technologies, but they need to address consumer needs in a useful way. In this respect, Minkoff’s adjustable dressing room lights are what will bring shoppers back.

At our London Summit, you will find a panel on this very topic – how to achieve tech in retail that goes beyond the gimmicky, and actually addresses the consumer’s needs. In today’s fast-paced retail world, being able to pick the right technology for your brand is key to delivering amazing, and long-lasting, ROI. This can mean taking a gamble on technologies that are somewhat under the radar – after all, who would have predicted the rise of in person Click & Collect as a result of online shopping? It’s just one trend that asserts the importance of Bricks & Mortar that works in tandem with digital spaces. Our panel will address all this, as well as highlight a newer technologies that is likely to make waves in an increasing number of retail stores soon: beacons technology.

On hand to discuss these emerging technologies in the retail space will be four experts who have taken interesting approaches to how they’ve incorporated technology into their omnichannel strategy. From the traditional high street-turned-digital players, we will hear from River Island’s Doug Gardner and John Lewis’s John Vary. Harvey Nichols’ multi-Channel Director Sandrine Deveaux will also be revealing how she applied her tech background to turn a London-based department store steeped in tradition into a leading online fashion destination.

Catch the panel discussion on 20 May to discover how our experts believe fashion can get a grip on technology while keeping the consumer a priority – no gimmicks allowed.
Book your ticket for the London Summit here www.london.decodedfashion.com

Reported by Claire Healy

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“Showrooming—the practice of shoppers using retail stores to discover products they’d like to buy, then completing their purchases online where they can find better deals—is often cited as a concern of physical retailers. With an enticing mix of low prices, breadth of selection, and convenience, shoppers are drawn to online retailers in ways that their brick and mortar counterparts struggle to compete with.”

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Decoded Fashion - Fashion Tech Daily - Online Retailer
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“Perhaps it’s quite telling that at every retail-connected event at South by Southwest Interactive this year there were queues piling out of the door and down the corridor, and you ccouldn’t even get into some sessions.”

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Decoded Fashion - Fashion Tech Daily -  SXSW Interactive x Retail
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“2015 is going to be a good year for retail, according to the National Retail Federation. The trade organization outlined its sales predictions for the year Thursday, projecting the biggest growth year for the industry since 2011.”

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Decoded Fashion - Fashion Tech Daily - Retail x Trends
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“Media company Yahoo has partnered with the founders of the rotating themed store, Story, to create an experience that brings to life the voices found on its major publications.”

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Decoded Fashion - Fashion Tech Daily -  Yahoo