fashion retailer

“Asos Plc, the U.K.’s largest online-only fashion retailer, said Chief Executive Officer Nick Robertson will step down 15 years after he co-founded the business, as the company moves to the next phase of its development.”

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Decoded Fashion - Fashion Tech Daily - ASOS

“When it comes to U.S. apparel chains, Club Monaco is probably the most stylish after J.Crew. And while we’ve been noticing marked improvements in the women’s offering recently, the menswear department has been enjoying a moment of its own, thanks in large part to Aaron Levine, Club Monaco’s vice president of men’s design for the past four years. His work got the attention of the troubled Abercrombie & Fitch, who just hired Levine as its head of men’s design, a rep for the teen retailer confirmed to Fashionista.”

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Decoded Fashion - Fashion Tech Daily -  Abercrombie & Fitch

H&M’s Coachella 2015 collection

Now a major marriage of music and fashion, the annual Coachella Valley Music and Arts Festival in Indio, California – held over two consecutive weekends in April, 11/12 and 18/19 – renewed its reputation as a prime hotspot for retailers to seduce a relatively captive audience. Beyond the festival, too, retailers are remotely trading on the event’s buzz to boost sales before and during the festivities.

Pre-Event Momentum
US department store chain Nordstrom has launched an online and in-store temporary pop-in shop called Magic Hour selling festival-inspired goods including sunglasses, sandals, T-shirts and flasks. The product edit was curated by Nordstrom’s director of creative projects, Olivia Kim, who also commissioned an exclusive soundtrack, which is being streamed via the pop-up website. Luxury fashion e-tailer Net-a-Porter has also launched a Coachella hub collection of festival-ready items.

Anywhere Retailing
California-based fashion e-tailer Revolve Clothing is offering same-day shipping to the festival. Website and mobile orders (mobile sales now constitute approximately 15% of Revolve Clothing’s total turnover) made before noon are being delivered by vans to the site and the surrounding area.

Instagram Moments
Swedish fast-fashion retailer H&M, which is an official sponsor of the event, is hosting a tent equipped with a 360-degree mirrored selfie station for taking and sending the now-ubiquitous self-portraits via social media; an ‘aura camera’, billed as capturing the user’s aura colours (the electromagnetic fields that surround the human body); and the chance to try out Oculus virtual reality headsets – immersive gaming technology capable of virtually transporting users to other environments.

Three weeks before the event H&M also launched the first fashion collection to be officially co-branded with the festival, online and in stores globally.

French beauty retailer Sephora is hosting a do-it-yourself make-up bar with its private-label beauty brand, together with a vending machine that dispenses free products to people that post images to Instagram with the hashtag: #SephoraCoachella.

Mag-Tail Pop-Ups
Following a successful pop-up at the 2014 event, the US edition of Harper’s Bazaar magazine is hosting another ShopBAZAAR pop-up retail experience at Coachella. For the initial weekend US lifestyle website Popsugar is partnering with multi-brand e-commerce site ShopStyle for a three-day takeover of the Avalon Hotel (in neighbouring Palm Springs) to offer styling experiences with US designers Mara Hoffman and Cynthia Vincent, flower crown making, a braid bar, make-up station, and custom screen printings.

Guest post by Alison Gough, Editor & Katie Baron, Head of Retail


“Favorable fashion incubator New York Fashion Tech Lab is returning to the city Monday for a second round with the new program, WWD reported. The accelerator is a collaborative endeavor between major fashion retailers, including Alex and Ani, Kate Spade & Co. and Macy’s, and technology entrepreneurs.”

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Decoded Fashion - Fashion Tech Daily - NY Fashion Tech Lab