#FashionFutures

Decoded Fashion - Weekly Stories - FFANY15 Winners
Image source: Decoded Fashion

W magazine and Decoded Fashion have named the winners of their first­ever Fashion Futures Awards in the U.S, celebrating fashion, retail and tech innovators at an awards ceremony held last night at The Bowery Hotel in New York City. The event brought together fashion designers, retail brands and tech start­ups, honoring visionaries and disruptors in 10 categories, spanning mobile, e­commerce, and omnichannel.

editor-in-chief Stefano Tonchi, publisher/chief revenue officer Lucy Kriz, and Decoded Fashion founder Liz Bacelar, were joined by attendees including: Tory Burch, Steven Kolb, Rebecca Minkoff, Misha Nonoo, Thakoon, Wes Gordon, Carly Cushnie, Michelle Ochs, Adam Lippes, Dao­Yi Chow and Maxwell Osborne.

“Fashion and technology are both about the future—forecasting and influencing it as it relates to retail, designing and driving it forward when it comes to tech,” said Stefano Tonchi, editor in chief of W. “As a judge, it was refreshing to see so many inventive ideas and such an appetite for experimentation. The winners are great examples of innovative thinking at the intersection of fashion, retail and technology.”

“Each of our winners are leading the digital revolution in their own disruptive way,” said Liz Bacelar, founder of Decoded Fashion. “With W‘s support, we have brought together top design, retail and technology minds to celebrate great ideas and to encourage future collaborations.”

“It is an extraordinary time in our industry as the worlds of fashion and technology intersect,” said Tory Burch, CEO of Tory Burch. “The changing landscape brings incredible opportunities for innovation and it is exciting to think about all that lies ahead.”

THE NEW YORK FASHION FUTURES AWARDS WINNERS ARE:

A Killer Experience – ­­Most innovative way of enhancing the consumer experience
Winner: Covet Fashion

Beyond the Runway – ­Most engaging campaign launched at Fashion Week
Winner: Misha Nonoo

New e­Store on the Block – ­­Best new e­commerce launch
Winner: MM.LAFLEUR

Real­Time Innovator ­– Best use of data and analytics for fashion and retail
Winner: Combatant Gentleman

The Big Idea ­– ­Most promising new digital fashion project
Winner: +rehabstudio

The Game Changer –­ Startup set to disrupt fashion in 2015
Winner: The RealReal

The Master of Mobile –­­ Most innovative use of mobile
Winner: Tictail

Digital Coalition ­– ­Best brand and startup collaboration
Winner: Nineteenth Amendment & Macy’s

Bytes and Bricks – ­Best omni­channel experience

Winner: Rebecca Minkoff

The Visionaries ­– ­Selected by W magazine, these two honorees are pushing boundaries in technology and fashion:
Snapchat  & Tory Burch

Judges included:

  • Rodrigo Bazan, President, Alexander Wang
  • Tory Burch, Founder, Tory Burch
  • Burak Cakmak, Dean of the School of Fashion, Parsons
  • Lisa Green, Head of Industry, Fashion & Luxury Brands, Google
  • Taylor Greene, Partner, Lerer Hippeau Ventures
  • Steven Kolb, President and Chief Executive Officer, CFDA
  • Leandre Medine, author and fashion blogger, Man Repeller
  • Brian Philips, President & Chief Executive, Black Frame
  • Fred Santarpia, Chief Digital Officer, Condé Nast
  • Joshua Schulman, President, Bergdorf Goodman
  • Kirstine Stewart, Vice President, North American Media Partnerships, Twitter
  • Dirk Standen, Editor-in-Chief, 23 Stories
  • Stefano Tonchi, Editor-in-Chief,  W Magazine

The awards followed Decoded Fashion’s New York Summit. For further information on how to get involved next year, please email awards@decodedfashion.com.

Reported by Grace Howard

Decoded Fashion - Weekly Stories - FFANY15 Shortlist
Image source: Decoded Fashion

Today, Decoded Fashion announce the shortlist for the Fashion Futures Awards in New York. In partnership with W magazine, this is the first year that the event is coming to New York. The awards celebrate and recognize the innovators, disruptors and pioneers who are revolutionizing the worlds of fashion, retail and tech and pushing the boundaries of what is possible in these industries.

With a mix of judged and nominated categories, the 10 awards being presented on the night range from mobile and e-commerce, to omnichannel and data and analytics.  

THE FASHION FUTURES AWARDS SHORTLIST FOR 2015:

A KILLER EXPERIENCE:
ASAP54
Combatant Gentleman
Covet Fashion
Spring

BYTES & BRICKS:
Aritzia
Frank and Oak
Normal
Opening Ceremony
Rebecca Minkoff
THE APARTMENT By The Line

THE MASTER OF MOBILE:
Guess
Michael Kors
Poshmark
Snaps
Tictail

BEYOND THE RUNWAY:
DKNY
Misha Nonoo
Rebecca Minkoff
Tommy Hilfiger
Yigal Azrouel

NEW E-STORE ON THE BLOCK:
Kenneth Cole
Mara Hoffman
MM.LAFLEUR
Tanya Taylor

THE GAME CHANGER:
CLO Virtual Fashion
Shoes of Prey
Shopify
The RealReal

DIGITAL COALITION:
Material Wrld & Steven Alan
Nineteenth Amendment & Macys
OMSignal & Ralph Lauren
Ready Pulse & Stance

THE BIG IDEA:
Bezar
Electroloom
JUST
+rehabstudio

REAL TIME INNOVATOR:
Adore Me
Combatant Gentleman
Shop Stage/Kate Spade
Style Sage

THE VISIONARIES – W MAG
TBA

The shortlist will be judged by an esteemed panel of experts from across both the fashion and tech industries:

  • Stefano Tonchi, Editor in Chief,  W Magazine
  • Steven Kolb, President and Chief Executive Officer, CFDA
  • Tory Burch, Founder, Tory Burch
  • Dirk Standen, Editor in Chief, 23 Stories
  • Fred Santarpia, Chief Digital Officer, Condé Nast
  • Joshua Schulman, President, Bergdorf Goodman
  • Rodrigo Bazan, President, Alexander Wang
  • Burak Cakmak, New Dean of the School of Fashion, Parsons
  • Leandre Medine, author and fashion blogger, Man Repeller
  • Kirstine Stewart, Vice President, North American Media Partnerships, Twitter
  • Lisa Green, Head of Industry, Fashion & Luxury Brands, Google
  • Taylor Green, Partner, Lerer Hippeau Ventures
  • Brian Philips, President & Chief Executive, Black Frame

The events highest honor, The Visionaries, presented by W magazine, honors two leaders – one from fashion, the other from tech – who are spearheading innovation, disrupting the norm and are changing the face of the industry as we know it.

All winners will be announced at the Fashion Futures Awards ceremony, which will be held at The Bowery Hotel in New York City on October 29, following the final day of the Decoded Fashion New York Summit.

For further information, visit: fashionfutures.decodedfashion.com.

Reported by Grace Howard

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