“Fendi is to launch e-commerce in March, with initial deliveries to 28 European countries, chairman and chief executive officer Pietro Beccari told WWD backstage before the Roman firm’s fall men’s show in Paris.”

Read Article

Decoded Fashion - Fashion Tech Daily - Fendi

“Today, Fendi sent out their collection as usual. However, this time, a few of the models walked the runway in tricked out leather headphones. We saw them in a few different colors including white, red, and a killer cobalt blue. Take it as yet another sign that the line between runway and street is getting closer and closer, since you rarely see an urban dude without his iPod these days.

According to Tommy Ton’s Instagram feed, it’s a collab with Beats by Dre, and will be available in January 2015.”

Read Article

Decoded Fashion - FashionTech Daily - Fendi Beats By Dre

“Fendi has released their free Fendi myBaguette app, which allows its users to have fun customizing and sharing their digital designs of the iconic Baguette bag that has stood the test of time for over 15 years.”

Read Article

Decoded Fashion - Fashion Tech Daily - Fendi Baguette


  1. Fendi Partners With Google to Livestream Runway Show
    Fendi and Google have teamed up to create a new catwalk experience and are installing cameras on drones, powered by Parrot.
  2. What Happens When Data Geeks Run a Fashion Label?
    Business intelligence and data analytics are not words you usually hear uttered at a fashion label. But for Andrew Wolf and Gonçalo Reis, founders of Singapore-based fashion company Lift12, these terms are bread and butter.
  3. Photos Become Ads With New Technology
    A new technology starting to catch the attention of publishers, especially outside the United States, could further feed the debate over native advertising by turning any visual element on a web page, including editorial photographs and videos, into advertisements.
  4. U.S. Speed Skaters Struggle: Are High-Tech Suits to Blame?
    The U.S. speed skating team is desperately trying to make sense of its miserable performance during the first week of the Winter Olympics – and much of the speculation has turned to a new high-tech skin suit.