“China’s second-biggest ecommerce firm JD yesterday launched a new Kickstarter-like crowdfunding platform (hat-tip to TechNode). Fenziqian has 12 projects so far, sporting a combination of gadgets, movies, charity drives, and concerts.

The site bears a strong resemblance to Demohour, currently the biggest crowdfunding site in China with an emphasis on consumer electronics. Demohour has earned its reputation as the go-to place to crowdfund new gadgets in China, but JD certainly poses a threat with its far broader name recognition. Other Chinese crowdfunding sites include Dreamore, Knewbie, Angelcrunch, and iChuangye.”

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