- Tech Takes The Runway At New York Fashion Week
Celebrities, designers, editors, bloggers and brands descending on New York’s Fashion Week are being treated not just to the latest in clothing styles but technology.”There’s a push to closely align technology with fashion,” said Rachel Arthur, global senior editor of digital media and marketing at WGSN.
- Gilt Groupe Said to Choose Goldman Groupe Inc
Gilt Groupe Inc., an online retailer of discounted luxury goods, picked Goldman Sachs Group Inc. to manage its initial public offering, according to people with knowledge of the deal.
- New York Fashion Week: Herve Leger marries style, tech When Lubov Azria and her husband, Max Azria, set out to design the latest Herve Leger collection, she says the idea was to pay homage to the technology that rules our everyday lives.
- Wearable Technology and Fashion: Can They Merge? Wearables are gaining popularity by the minute, as they were all the rage at this year’s Consumer Electronics Show (CES). Right now, most of the fitness wearables on the market have the same black rubber bracelet look – which is typically fine for men.
- For its First Fashion Week, Open Ceremony is Bucking Convention
The brand doesn’t quite do things according to “how it’s done” and has waited until now to finally show its spring ’14 collection at Fashion Week.
- Digitizing Fashion, One VFile at a Time
According to Julie Anne Quay, founder of VFiles, “Fashion doesn’t acknowledge there is an Internet community that sets trends and shops them”.
- Now with 10M Users, Wanelo Adds Search and ‘Stories’ to its Hot Social Shopping App
Wanelo has emerged as a powerful player in the social shopping space since it launched back in 2010.
- Flash E-Retailer, Gilt, Launches Daily Personalized Sales
Gilt Groupe Inc. is moving to become more intimate with its members, via a new service that personalizes the daily sales offered by the flash-sale e-retailer.
- Facebook is Working on a Flipboard-Like Mobile News Reader
It seems that Facebook’s recent creation is a Flipboard-looking news reader app with the goal to get users deeper into Facebook content, therefore, spending more time on Facebook.
- Gilt Groupe will Offer Mobile-Only Deals All Summer Long
Gilt, the mobile e-commerce site, will be offering summer sales every Saturday EST time.
- Kate Spade Opens 24 Hour Shoppable Store Window
New York has now four interactive shoppable windows located at a formerly empty retail store offering Kate Spade items on sale.
- Wantering Launches Fashion Search Engine
According to the CEO and founder of Wantering, their purpose is to offer customers the tools to shop better. The fashion search engine will help consumers find what they want exactly.
Tech and fashion, together, took over the runway to close out Mercedes-Benz Fashion Week, yesterday, at the first forum in the Tents to discuss the future of fashion from a technology standpoint. The Stage was packed with 500 attendees for Decoded Fashion Forum, presented by Conde Nast, with a lineup of top speakers including designer Zac Posen, Candy Pratts Price, Foursquare Founder Dennis Crowley, and the finale of the Fashion Hackathon.
Fab.com’s founders talked about selling 25 products a minute, Vogue invited Crowley to the Calvin Klein show and Gilt Groupe’s founder said “API” under the Tents. Tumblr’s Fashion Evangelist called the event “brilliant,” and Stylitics’ Founder Rohan Deuskar described the mergence of fashion and tech as “just the beginning of something incredible.”
Several attendees noted the diversity of the crowd, which included fashion editors, early-stage startup founders, and executives from brands including Marc Jacobs, Donna Karan, Stuart Weitzman, and Michael Kors. Social media proves it, with top Tweets and Instagrams from LaForce + Stevens, Glamour Editor-in-Chief Cindi Leive, Council of Fashion Designers of America, Fab.com founder Jason Goldberg, and Startup Bus engineers. (Check the hashtags #DFNYC and #FashionHack!)
The conversations touched on major topics, from e-commerce best practices to advancements in production processes with 3-D printing.
The defining thread among all the speakers was the importance of customer engagement to drive business, whether that be incorporating content with commerce, building partnerships with a brand with a similar mission, or being the first to conquer a platform. As much as data plays a major role in the business aspect, brands must also focus on relationships.
“We have always looked at content through data and analytics, but also embracing relationships with influencers,” explained Refinery 29’s Co-Founder and CEO Philippe von Borries. His fashion website has grown 1,936 percent in the past three years and made $8.6 million in 2011, not something easily accomplished by just looking at spreadsheets.
Foursquare is working on building new partnerships with luxury influencers to move toward becoming a destination for social discovery. Many simplify the company to check-ins and rewards. Crowley defied the simplification that Foursquare is just check-ins and rewards with details on their development of VIP programs for high fashion brands and collaborations with style magazines, including Lucky.
Model Coco Rocha has built a fan base by showcasing a behind-the-scenes look at the modeling and fashion industry through 13 different social media platforms she runs herself. Most recently, her Vine—short videos you can create on your smartphone—has given even Decoded Fashion an insiders look at NYFW’s Fall 2013 collections.
Posen offered a different perspective on his use of technology. “Social media allows me to control my privacy, by supplying the demand for information about my brand,” he told WIRED’s Editor-in-Chief Scott Dadich during the Fashion Keynote.
His advice to young founders, however, transcends fashion and tech boundaries: “Keep it small. It’s really important to build integrity and keep your hands on every part of it.”
Decoded Fashion announced SWATCHit, a platform for connecting designers and artisians, as the winner of the Fashion Hackathon, taking home $10,000 and the the opportunity to have their app launched by the CFDA.
In a very close competition, SWATCHit out-pitched two other finalists—Coveted, one-click purchasing for Tumblr, and 42, in-store retail analytics tools—for the top prize.
“It’s been an incredible experience,” said SWATCHit’s Jagjeet Gill, who is currently earning her MBA at MIT.
The finalists were chosen during The Fashion Hackathon, a 24-hour event where 550 registered participants and 78 teams competed to build a technology that helps American fashion designers. It was held Feb. 2-3, at the Alley NYC.
Some of the projects were inspired by the Fashion Brief, a conversation with designer Rachel Roy, DKNY’s Aliza Licht, Rebecca Minkoff’s Uri Minkoff, Michael Kors’ Farryn Weiner, and the CFDA’s Kelly McCauley and Sideways’ Nathaniel Catanio, on what areas of the fashion industry could utilize technology to increase efficiency and drive business. Others, like Coveted, were conceived prior to the Hackathon.
“I had this idea for about a year, but never had time to work on it,” said Michael Dizon, of Coveted. “At a Hackathon, you have to do it in 24 hours.”
The finalists pitched to a panel of fashion judges including Minkoff, CFDA’s CEO Steven Kolb, Style.com’s Editor-in-Chief Dirk Standen, designer Zac Posen, and Gilt Groupe’s founder Alexis Maybank, each of which asked some tough questions to the hackathon teams before determining SWATCHit the winner.
All the finalists took home a collection of prizes from the CFDA, DKNY, GAP, Gilt Groupe, Bonobos, Macallan, Samsung, Refinery 29, and Quotidian Ventures.
On Feb. 2-3, Decoded Fashion held the world’s first Fashion Hackathon, a 24-hour event where 550 registered participants and 78 teams competed to build a technology that helps American fashion designers.
About 300 developers, designers and entrepreneurs—40 percent women—worked on a variety of projects, from B2B software for production and merchandising to analytics for social media and e-commerce. Many projects were inspired by the Fashion Brief, a conversation with designer Rachel Roy, DKNY’s Aliza Licht, Rebecca Minkoff’s Uri Minkoff, Michael Kors’ Farryn Weiner, and the CFDA’s Kelly McCauley and Sideways’ Nathaniel Catanio, on what areas of the fashion industry could utilize technology to increase efficiency and drive business.
Five finalist teams were chosen to compete for the top prize—$10,000 and the chance to have its app launched by the CFDA. They will pitch live on the runway at Mercedes-Benz Fashion Week during the Decoded Fashion Forum, to a panel of fashion judges including the CFDA’s Steven Kolb, Style.com’s Dirk Standen, Zac Posen, Rebecca Minkoff’s Uri Minkoff, and Gilt Groupe’s Susan Lyne.
42 personalizes the brick-and-mortar experience by using the best intelligence of online commerce. Founders: Cathy Han, Sarah Hum, Lucas Lemanowicz, Nicolas Porter
Avant-Garde remakes targeting marketing by matching customers with products by visually analyzing products and social media streams to understand exactly what customers want right now. Founders: Vladimir Dedov, Ajay Mantha, Carrie Mantha
Coveted is a 1-click platform for brands to sell their products through shareable tumblr images. Founders: Ian Culley, Michael Dizon, Jason Fertel
Fashion Dashboard optimizes commerce through competitive social media and merchandising analysis. Founder: Stephan Alber
SWATCHit is a peer-to-peer platform connecting global designers with emerging market artisans and overseas producers. Founders: Ramzi Abdoch, Jagjeet Gill, Jackson Lin, Henrika Makilya, Paul Yun