Givenchy
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“As it turns out, the creative, inclusive spirit of New York City is alive and well after all. At least according to Riccardo Tisci, the creative director of Givenchy, who has chosen Manhattan as a petri dish for a handful of firsts for the historic French label. Not only has Tisci decided to move the Spring 2016 runway presentation from Paris to New York, he has offered 820 tickets to the public on a first-come-first-serve basis via registration on givenchynyfw15.com.”

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Decoded Fashion - Fashion Tech Daily - Givenchy x NYFW

Decoded Fashion - Weekly Stories - Givenchy
Image source: Givenchy

Courting consumers’ growing desire for insider access, in an industry first, French luxury fashion house Givenchy will open its New York Fashion Week show on September 11 2015 to the general public.

Consumers can get the tickets free of charge on a first come, first served basis by registering on GivenchyNYFW15.com, with 100 tickets being set aside for New York residents living in close proximity to the venue, which has not yet been revealed. A further 1,200 tickets have been dedicated to non-industry fashion fans and students from local fashion schools, including The Fashion Institute of Technology (FIT), Pratt Institute and the High School of Fashion Industries. Givenchy collaborated closely with the City of New York’s marketing office on the project.

Suggesting a far wider rebrand, the move also coincides with the opening of its new flagship on Madison Avenue.

The event will showcase Givenchy’s S/S 16 collection, conceived by the brand’s creative director Riccardo Tisci. He is one of the most active in the industry on Instagram (with more than 951k followers), regularly posting behind-the-scenes images to build the brand’s socially savvy following.

Guest post Stylus.com by Marta PodeszwaKatie Baron

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“Get ready for Givenchy’s public offering. No, not that kind, but another kind — one that could be a one-time wonder or could dramatically change the fashion show system for the long haul.”

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Decoded Fashion - Fashion Tech Daily -  Givenchy
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“Between red carpet placements and publicly documented friendships with the likes of Justin Bieber and the Kardashian/Wests/Jenners, Givenchy and its creative director, Riccardo Tisci, have pretty strong brand awareness in the U.S. However, its retail footprint has up until now been comparatively small.”

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Decoded Fashion - Fashion Tech Daily -  Givenchy
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“There’s a new name to know in the Marc Jacobs International stable. Owner LVMH has appointed Sebastian Suhl – currently CEO at Givenchy, another LVMH-owned brand – to assume the same title at the American fashion house.”

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“Givenchy is on an opening roll: following their recent Las Vegas store opening, the French brand has now unveiled their first Japanese flagship in Tokyo.”

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Decoded Fashion - Fashion Tech Daily - Givenchy Flagship Tokyo