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“In yet another attempt to class up Glass, Google has tapped Diane von Furstenberg to design limited-edition frames. Much like the in-house designs that came out earlier this year, DVF has created more fashionable frames that attach to the high-tech headpiece. The line, which Google will unveil June 4, includes five new frames and eight new shades. Interested buyers can purchase the accessories on Net-a-Porter and Mr. Porter starting June 23.”

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Decoded Fashion - Fashion Tech Daily - Diane von Furstenberg Google Glasses
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“The technology landscape could look very different if Dyson hadn’t decided to shelve a smartglasses project that had a working prototype more than 10 years before Google’s Glass arrived.

The Dyson Halo, known only by its project number N066 until today, was originally developed in 2001 – a set of augmented reality goggles featuring a full-colour 3D heads-up display the kind that’s currently being developed by Google, Epsom and Vuzix.”

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Decoded Fashion - Fashion Tech Daily - Dyson Glasses
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“Google Glass can do everything from snap photos to aid navigation. But one thing it can’t do–so far, at least–is make you look cool. Outside nerdy tech niches, most are reluctant to embrace the $1,500 reality-augmenting eyewear that’s been mercilessly ridiculed by the likes of SNL.

In an effort to change that, Google has just hired the fashion-savvy Ivy Ross as the new head of Glass. A design and marketing expert who has worked for Calvin Klein, Mattel, Swatch, Gap, Coach, and more, Ross’s task at Google will be making the wearable technology marketable to the style-conscious masses.”

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Decoded Fashion - Fashion Tech Daily - Ivy Ross
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“Google Glass is kinda sorta now a publicly available product – the launch came with a series of fits and starts, culminating in an open, unlimited public beta that kicked off yesterday. Its first major competitor might be gearing up for a debut to follow shortly.”

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“Google announced a plan on Thursday to expand its Explorer program with a special one-day promotion allowing anyone in the U.S. to purchase Google Glass. The device is not yet commercially available; the official retail release of Google Glass is expected to come later this year.”

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Decoded Fashion Fashion Tech Daily Google Glass

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“Google’s gadget is at a crossroads. Will the company’s face computer be the next iPhone, and become a must-have device, or the next Segway motorised scooter – an over-hyped idea that becomes a laughable novelty?”

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Decoded Fashion - Fashion Tech Daily - Kenzo Digital Pop Up Paris

 

1. Tom Ford Launches E-Commerce

“From today, tomford.com will offer an accessories-driven selection of the designer’s goods including handbags, shoes, small leather goods, eyewear and jewellery, as well as the Tom Ford Beauty collection of cosmetics and fragrances.”

2. Google Glass Partners With Luxottica

Google Glass has entered a strategic partnership with the parent company of eyewear brands such as Rayban and Persol to “design, develop and distribute” Google Glass eyewear.

3. Kenzo Hosts A Digital Pop-Up In Paris To Benefit Marine Life

To support their #NoFishNoLife collection, luxury brand Kenzo are hosting a digital pop-up installation in Paris – “every time someone makes a purchase or posts an Instagram photo of the pop-up with the corresponding hashtag, a fish is added to the virtual aquarium.”

4. Steve Madden And Brian Atwood Make Some Fashionable Plans

After reporting over $340 million in net sales for 2013, Steve Madden has acquired shoe brand Brian Atwood.

Decoded Fashion - Fashion Tech Daily - Warby Parker

 

1. Visual Web Makes Luxury Brands See Digital In A Different Light

The rise of high-impact digital media has allowed luxury brands to create powerful visual stories.

2. Kenneth Cole Takes A Fresh Approach With New Innovative Campaign

Kenneth Cole has teamed up with digital agency Ready Set Rocket to launch the first fashion campaign that uses the Google Glass app.

3. The Most-Loved Tech CEOs in 2014

Glassdoor’s 50 highest rated CEOs in 2014 featured 14 CEOs from the tech industry, making it the most represented industry in the list.

4. Warby Parker’s New Store Delivers Your Glasses Via Pneumatic Tube

The retailer has solved an inventory problem by using an innovative point-of-sale system that delivers glasses directly from the stock room to the sales floor via pneumatic tubes.

Wearable Tech

1. Smartwatches and Google Glass in wearable technology showcase

Computing to be worn goes on show but is still in early stages, admit tech exhibitors.

2.The African Version of Amazon Will Emerge From Nigeria

Africa’s tech space, which has been defined and accelerated by the mobile phone, is undoubtedly growing as investors scramble toward the continent.

3.Poshmark Partners With The USPS To Create A Custom, Flat Rate Shipping Label

Poshmark, the mobile marketplace that lets women swap and sell items out of their own closets, is announcing a big partnership with the United States Postal Service

4. Is J Crew’s Sale To Uniqlo Off?

J CREW may be heading for an IPO, sources revealed today, as the sale of the company to Uniqlo owner Fast Retailing is looking less likely.

 

 

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  1. Fashion Firms Try Wearable Tech
    The popular designer is launching a line of metal jewelry that incorporates a fitness tracker from Fitbit Inc., a San Francisco-based technology company.
  2. How Wearable Tech Goes From Geek Fad to Mega-Trend
    Wearable tech continues to be one of the hottest trends in the technology world. At every big tech event, the number of wearable devices available to consumers – wristbands, watches, gloves, glasses, helmets and armbands – seems to grow at an exponential rate.
  3. Computers in Your Underwear: Where Wearable Tech Must Go to Succeed
    While it’s common to see Google Glass at events such as SXSW, wearable technology is still on the fringe for many.
  4. Mobile Shopping App Paytm Challenges E-Commerce Rivals In India
    India’s nearly 100 million smartphone users are beginning to shop online at a pace that the country’s biggest
    e-commerce companies.