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“Every month a hundred billion searches run through Google – a repository of the world’s curiosity, hopes, dreams and fears. Google has been a verb in the Oxford English Dictionary since 2006, it is valued at $445bn and last year had revenues of $66bn. But as its billionaire founders have made clear, none of this is enough.”

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Decoded Fashion - Fashion Tech Daily -  Google x Alphabet

Decoded Fashion - Weekly Stories - YouTube Newswire
Image source: Google

YouTube’s new channel Newswire keeps viewers up to date on breaking news with a verified and curated stream of eyewitness videos. YouTube’s parent organisation Google has partnered with Storyful, a social news agency that verifies social content, to launch the project.

In recent months, both Twitter and Instagram have announced updates to their services that will give users more efficient access to news. Twitter’s Project Lightning will be a feed of curated stories from specific events that are drawing users’ attention, such as the Super Bowl or the Oscars. Similar to Snapchat’s Live Stories, which started in 2014, Twitter will try to process news more easily and allow users to keep on top of live global events as they unfold.

Likewise, Instagram recently added a whole new ‘search and explore’ feature, wherein trending tags highlight popular themes and events across the platform. Instagram has also added customised recommendations on who to follow, as well as an option to search by location, all of which help users discover content beyond their immediate interests.

Social media outlets are progressing beyond breaking news and surfacing trends through what their global users are sharing in their millions. Tighter curation and discovery tools such as these will enable them to engage in sustained events and news coverage by filtering the masses of information. In effect, the platforms are working towards being real-time current events networks with the power to hold users’ attention, rather than prompting them to seek more information elsewhere.

Guest post Stylus.com by Thomas Goulde

In 2015, the gap between social networks and e-commerce is narrowing. Not content with likes, retweets and pins, some of the biggest social media players announced trials of ‘Buy It’ and ‘Shop Now’ buttons as part of the architecture of their platforms this week. Aiming to monetise your clicks with more immediacy than ever, Pinterest and Instagram are the first social networking platforms to put their money where their mouths are. Over at Google, according to Mashable, senior vice-president Omid Kordeastani has confirmed plans to introduce a “buy” button sometime in the future. So why are all your favourite social media platforms so keen to get you shopping – and why now?

Pinterest and Instagram’s natural affinity towards images of products – clothes, make-up, shoes – has led many to describe such photo-focused platforms as ‘shopping without the shopping’. Pinterest, for instance, with its pinboard element, is the modern-day version of circling fashion items in magazines with no intention of ever buying them. But if you could buy said item with just one click, perhaps you’d be more likely to. The move is also in these companies’ interests for other reasons. For Pinterest, the ‘Buy’ button offers a direct route to justifying its $11bn valuation; for Instagram, it’s a way to start bringing money in for parent company Facebook. What this means for external start-ups that have already started to fill the e-commerce gap on these platforms – such as LiketoKnowIt, which allows you to shop Instagram feeds – remains to be seen.

The trend towards social shopping among big social networks is on track to disrupt the power of existing e-commerce platforms. Not one to be left behind, however, Net-a-Porter has thrown its hat into the social networking ring. The Net Set, the first social shopping network from the designer label powerhouse, is currently available to test on a first come, first served basis. A one-stop high fashion shop with social networking elements thrown in, it features brand profiles, community interaction and, in a neat twist, replaces Twitter’s ‘Followers/Following’ dynamic by letting you ‘Admire’ others, or be ‘Admired’ yourself. If the app proves successful, we could see sites like FarFetch and Matches opening more social shops alongside their regular sites.

Overall, social shopping is a trend that doesn’t look to be going anywhere in the next few years. Whether social media users will take the bait remains to be seen – for some, efforts to monetise their browsing could prove too blatant to keep them loyal to the platform. On the other hand, apps like the Net Set, which inject social into the shopping experience of an already dedicated community, could prove more successful by adding utility and play to the e-commerce experience. Naturally, however, such apps will have less of a universal reach, and serve a more niche community where commerce is already the aim of the game.

Reported by Claire Healy

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“At Google’s annual developer conference on Thursday, the tech giant revealed that its Advanced Technology and Projects group (ATAP) has developed a textile woven with microfibers that have “digital sensing capabilities” — a “smart fabric” that could, conceivably, interact with devices including our smartphones. On Friday, Google announced that it has a partner to help bring the textile to market: Levi’s.”

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Decoded Fashion - Fashion Tech Daily -  Google x Levi's
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“For all the Jetsonian innovation packed into Google Glass, the product just couldn’t live down its most glaring flaw: the dork factor. For regular people, the mere idea of a face computer is a creepy nonstarter. To Google, it’s concluded Glass’s stigma is just a fashion problem.”

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Decoded Fashion - Fashion Tech Daily -  Google Glass
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“The effort to blend traditional Swiss watchmaking with Silicon Valley technology continues with one of the biggest heavy hitters out of Switzerland.”

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Decoded Fashion - Fashion Tech Daily - TAG Heuer x Google x Intel
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“Google has opened its first-ever branded shop, choosing the Currys PC World on London’s Tottenham Court Road as the location. The store, to be called The Google shop, will sell the company’s range of Android phones and tablets, Chromebook laptops, and Chromecast TV services.”

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Decoded Fashion - Fashion Tech Daily -  Google Retail
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“London fashion Week began last Friday and will attract over 5,000 visitors; mostly buyers, journalists, photographers and TV and radio crews. But perhaps this year we can expect to see a less familiar type of attendee; scientists and tech geeks?”

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“For a while, it seemed like mobile payments were a geek’s dream wrapped in a whole lot of hype. But with last year’s launch of Apple Pay, the space has heated up, forcing Cupertino’s competitors to get serious about the future of how we’ll pay for things.”

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Decoded Fashion - Fashion Tech Daily -  Google
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“Google’s shopping ads, once derided as an example of Google turning evil, saw huge growth in the fourth quarter as retailers replaced some of their text ads with the more image-friendly ad format.”

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Decoded Fashion - Fashion Tech Daily -  Google Shopping
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