google
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“Google is to stop producing its wearable technology Google Glass in its present form, but is still committed to the idea of smart glasses, the company has said.”

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Decoded Fashion - FashionTech Daily - Google Glass
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“When Google explains Now as a product it sounds amazing. Here is a technology that knows enough about your life to present you with information relevant to you, when you need to see it, which makes it one of the most exciting innovations in tech from the last five years. More than any other company, Google has pushed the boundaries both of what is acceptable from a privacy standpoint, and what’s possible technically.”

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iwatch
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“The search giant now adds the label ‘Mobile-friendly’ below the link and before the description in search results to indicate if a site is optimized for smartphones. It may soon use the mobile designation as part of its ranking scheme.”

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Decoded Fashion - Fashion Tech Daily - Google
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“Virtual reality is hot again. After decades of failed products and unfulfilled promise, a groundbreaking device called the Oculus Rift has people truly excited about immersing themselves in a computer-generated world. There’s only one problem: The Rift is still a prototype, and even backing from Facebook won’t put a consumer-friendly version in stores anytime soon. That’s where The Virtual Reality Beginner’s Guide comes in. Published this week by Regan Arts, it’s a short booklet bundled with all the parts you need to build a low-end VR headset powered by your phone.”

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Decoded Fashion - Fashion Tech Daily - DIY Virtual Reality

WEDNESDAY, NOVEMBER 12, 2014 @ 6.30PM

We are back in Paris at Google France HQ in partnership with Arvato! For our third Paris edition, we’ll take a deeper look into big data.

There is no question that the customer experience has been disrupted and influenced by changes in hyper-connected customer behavior and a growing demand for customization.

Marketing and omni-channels strategies rely more than ever on the knowledge, understanding and analysis of customers and of their journey. The digital backed by big data is no longer an opportunity, it’s finally a necessity and imposed in brand strategies.

AGENDA
INTRODUCTION
Céline LIPPI, Co-Founder & Managing Director @ Fashion Capital Partners

KEYNOTE: Decoding Big, Smart & Social Data Stakes
Georges-Edouard Dias, Co-Founder & Chief Strategy Officer @ QuantStreams
15+ years experience in the digital space and until the end of 2013, Georges-Edouard Dias was Chief Digital Officer at L’Oréal.

ROUND TABLE: Crossed Views and Perspectives from Luxury, Fashion, Beauty and Media on Big Data Strategies
Facilitator: Christophe Biget, Co-Founder & Partner @ iVentures Consulting
Axel Adida, Digital COO @ L’Oréal
Sébastien Fabre, CEO @ Vestiaire Collective
Deborah Marino, Strategic Planning Director @ Publicis 133
Arnaud Monnier, Director, Brand Sector @ Google

STARTUP PITCHES
Florian Douetteau, CEO @ Dataiku
Guillaume de Roquemaurel, Co-founder & CEO @ Little Big Data

Networking and Cocktails @ Google Cultural Institute

Gold Sponsor: Arvato
Supporting Partners: Fashion Capital Partners, Google, Maddyness, Numa
Supported by: La French Tech

GET TICKETS

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“While the Apple Watch isn’t due out until next year, watches running Google’s Android Wear have been out for four months now. Today, Android Wear watches will see their first major update and the company tells us that they’ve learned a lot in that time.”

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Decoded Fashion - Fashion Tech Daily - Google Smartwatch

Decoded Fashion - Weekly Stories - Kenzo Loves Printemps

We might be on our phones 99.9% of the time, but luxury brands increasingly have to think outside the box to have any chance of getting past that iPhone lock screen. Making connections between mobile strategy and other aspects of a customer’s journey – in-store experiences, social media platforms, and dedicated websites – are essential for a successful omnichannel strategy, but also for telling the kinds of stories that drive loyalty to brands.

Like a leggy late 90s Naomi Campbell, the undeniable ‘super’ of digital innovation is 158-year old brand Burberry. Headed by Angela Ahrendts (until she was poached by Apple last year), Burberry has dominated mobile engagement since launching its mobile site in 2011. Today, a third of Burberry’s online business is achieved through a mobile device. So why is Burberry’s strategy so damn good? A mix of an all-out digital-focussed strategy, plus one or two creative social media driven campaigns a year – last year’s Burberry Kisses, in partnership with Google, allowed users to send a virtual kiss around the world using their smartphone. Mobile engagement dictated the redesigned flagship Regent Street store in 2012 – including mobile apps, iPads for staff members, QR codes, digital labels, beacons and mobile payments to enhance the store experience.

One brand that has only more recently turned to mobile to enrich the in-store experience is Kenzo, whose tangible popularity amongst millennials makes smartphone engagement essential. Kenzo recently launched their first mobile app, in conjunction with its pop-up at French department store Printemps’ Haussmann flagship. ‘Kenzo loves Printemps’ lets consumers browse through the exclusive pieces created for the store, as well as enter a contest to win exclusive prizes through an interactive game. By gamifying the shopping experience, the brand are creating real incentive to download the app – Klever Kenzo. Massimiliano Pipolo, head of Visual Identity at Kenzo, will be revealing some of his secrets at our Milan event this month (more on that later).

This doesn’t mean luxury brands should jump to create apps – without real incentive to download, some will just end up floundering in the app store. The key is to know when (and when not) an app will add value to cohesive omnichannel storytelling. Mobile apps are platform specific, making it difficult for your brand content to flow freely across the digital ecosystem. For brands who don’t need super sophisticated graphics or access to a user’s camera or mic, a dedicated mobile website – such as Ralph Laurens’ m.ralphlauren.com – might just make a lot more sense.

Our Milan event, taking place on 22nd October in partnership with e-Pitti.com, will take such innovations in omnichannel strategy as its starting point. With expert speakers such as Barbara Corti, Paul Van Zyl and Juliet Warkentin due to appear, the day will aim to address the possibilities for mobile strategy looking forward: everywhere, everywhen, everyhow.

Reported by Claire Healy

Decoded Fashion Milan will take place on October 22, 2014 at La Pelota. Check out the full agenda here.

4circle

“What if you could build a giant screen from countless tiny ones? Google is trying to enable just that.”

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Decoded Fashion - Fashion Tech Daily - Google
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“Mr Porter has become the first third-party stockist of Google Glass in the UK, launching three styles online this week.”

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Decoded Fashion - Fashion Tech Daily - Google Glass
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“Google announced a program on Friday that offers $100,000 in cloud platform credits for one year in addition to 24/7 tech support for qualifying startups.”

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Decoded Fashion - Fashion Tech Daily - Google