“Gucci launched its first mobile site in February, testing it briefly in the U.S. before extending to 26 Europe and Asia Pacific countries. In just three months of testing, the new mobile site boosted mobile conversion rates by 70%. Mobile accounted for 13% of sales during that time period, justifying the investment.”

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Decoded Fashion - Fashion Tech Daily - Gucci



Chime for Change “opened up a dialogue between tech-savvy and fashion-forward philanthropists and celebrated women in the technology industry, while helping those in need. Focusing on the three core areas of Chime for Change’s mission – education, health and justice – Gucci aims to make a difference without any attention paid to profits”

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Decoded Fashion Fashion Tech Daily Chime For Change


1. Gucci brings museum experience to global audience with new website

Italian fashion label Gucci has created a digital hub for its bricks-and-mortar museum to expand the audience of its art and fashion displays.

2. Benefit Cosmetics Taskrabbit

Benefit and TaskRabbit are teaming up to cure your post-St Patrick’s Day Hangover.

3. How the Shopping Mail Died

What was once Americans’ favourite pastime is on its way to becoming a historic relic.

4. Sephora Picks Up Where Pinterest Left Off

Sephora’s user-generated pinboard “Beauty Board” went live today under the Inspire Me tab on the brand site. I


  1. Facebook Follows Amazon and Google Into Drones With $60 Million Purchase
    Facebook is buying drone maker Titan Aerospace for $60 million.
  2. Gucci Focuses on Handbags with Sci-fi Social Video
    Italian atelier Gucci is putting the focus on its spring handbags with a new social video sporting a dark nightclub theme.
  3. China’s Luxury Boom Moves to the Web
    As the overall sector struggles amid a government crackdown on ostentatious spending and gift-giving, the urge to splurge online is growing strong.
  4. Basis Goes To Intel For Around $100M
    Intel has won the Basis auction, we’re hearing, at a price of around $100 million, according to one source. A second source pegs the deal at closer to $150 million.