“While much recent retail technology buzz has focused on the promise and peril of Apple’s iBeacons, another identity tech has matured: facial recognition. It’s now powerful enough to let stores use cameras to link customers’ faces to information stored in databases—but it’s also finding use in industrial and transportation settings, where it can be used to keep people away from sensitive areas.”

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Decoded Fashion - Fashion Tech Daily -  Facial Recognition

“One of the fastest-growing fashion e-retailers in Brazil is incorporating Apple’s location-based iBeacon technology in an effort to capitalize on a growing mobile audience.”

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Decoded Fashion - Fashion Tech Daily - dafiti

“Here are the six biggest ways that beacons will be misused.”

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Decoded Fashion - Fashion Tech Daily

“London department store Liberty is to partner with Tapestry, a new app that enables shoppers to use their smartphone to select items that they’ve seen in store, online or in print, to allow its customers to turn their Instagram likes into rewards in the retailer’s Regent Street flagship.”

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Decoded Fashion - Fashion Tech Daily - Liberty & Tapestry

“Many retailers will now able to install iBeacon technology for free, thanks to a new offer from Appflare, a leader in iBeacon technology, security and deployment.”

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Decoded Fashion - Fashion Tech Daily - Beacon

“Using Apple’s iBeacon transmitters for microlocation will drive the next phase of innovation in retail. Here are 10 things to know about this growing technology.”

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Decoded Fashion - Fashion Tech Daily - Mcommerce

Decoded Fashion - Fashion Tech Daily - Kenzo Digital Pop Up Paris


1. Tom Ford Launches E-Commerce

“From today, tomford.com will offer an accessories-driven selection of the designer’s goods including handbags, shoes, small leather goods, eyewear and jewellery, as well as the Tom Ford Beauty collection of cosmetics and fragrances.”

2. Google Glass Partners With Luxottica

Google Glass has entered a strategic partnership with the parent company of eyewear brands such as Rayban and Persol to “design, develop and distribute” Google Glass eyewear.

3. Kenzo Hosts A Digital Pop-Up In Paris To Benefit Marine Life

To support their #NoFishNoLife collection, luxury brand Kenzo are hosting a digital pop-up installation in Paris – “every time someone makes a purchase or posts an Instagram photo of the pop-up with the corresponding hashtag, a fish is added to the virtual aquarium.”

4. Steve Madden And Brian Atwood Make Some Fashionable Plans

After reporting over $340 million in net sales for 2013, Steve Madden has acquired shoe brand Brian Atwood.


  1. Startups to Watch at SXSWi 2014
    Another year, another crop of upstart startups looking to use South by Southwest as a springboard to success.
  2. No Longer Clashing, Wearable Tech Embraces Fashion
    Wearable electronics have been stuck in a design rut. Bulky watches, bright wristbands and Roman-gladiator-meets-the-Jetsons arm straps have been the go-to look for manufacturers like Nike and Jawbone.

  3. A Look At The iBeacon Store Of The Future With Retail Startup Thirdshelf
    Montreal-based Thirdshelf had a fully functional demonstration retail store with iBeacon proximity based shopper customization in place.
  4. South Korea Gets the Startup Bug
    Tech geeks submitted hundreds of mobile apps last year to New York City’s first-ever “GapApp” competition.