in store purchase
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“Here’s a surprising stat about ecommerce that may cause you to do a double take; 95% of all retail purchases worldwide are still made in-store. So much for the technological singularity ‘eh!”

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“Bought something in-store recently? Chances are, your purchase path began online. Today, almost 80 percent of shoppers who buy in-store start their path to purchase on web or mobile. Multi-channel shopping habits provide a new set of challenges for retailers—mainly, how to convert online browsing into an in-store purchase.”

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Decoded Fashion - Fashion Tech Daily -  Online Shopping