Ivy Ross

“Google Glass can do everything from snap photos to aid navigation. But one thing it can’t do–so far, at least–is make you look cool. Outside nerdy tech niches, most are reluctant to embrace the $1,500 reality-augmenting eyewear that’s been mercilessly ridiculed by the likes of SNL.

In an effort to change that, Google has just hired the fashion-savvy Ivy Ross as the new head of Glass. A design and marketing expert who has worked for Calvin Klein, Mattel, Swatch, Gap, Coach, and more, Ross’s task at Google will be making the wearable technology marketable to the style-conscious masses.”

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Decoded Fashion - Fashion Tech Daily - Ivy Ross