“If you have a killer idea for handmade Father’s Day tool belts—but don’t have the cash to get started—Etsy just made life a little easier. Today, the online marketplace announced Fund on Etsy, its own spin on the crowdfunding model made popular by Kickstarter and Indiegogo.”

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Decoded Fashion - Fashion Tech Daily -  Etsy x Crowdfunding

A Kickstarter project is seeking funding to create the world’s first 3D fabric printer. Electroloom’s fundraising page states: “Design and create seamless, ready-to-wear garments based on custom 3D geometries. All from your desktop. No sewing required.”

Based in San Francisco, the start-up’s technology will enable consumers to design and manufacture garments from scratch, with only basic computer-aided design skills needed to create patterns for the Electroloom 3D fabric printer.

Electric fields guide a polyester and cotton blend solution over the user’s custom-made mould, where the nano-fibres bind together to create the fabric. Once removed, it behaves exactly like traditionally woven material – flexing, draping and folding as desired. Early demonstrations have so far produced skirts, shift dresses and a men’s tank top.

As more 3D printers enter consumers’ homes, we expect further advances in the field to drastically alter the way we engage with brands, fostering co-creation and disrupting the traditional supply chain.

At this year’s Decoded Fashion London Summit, speakers such as Joel Freeman, co-founder and chief executive of fashion shopping app Grabble, spoke enthusiastically about the future impact of 3D printing on how fashion will soon be bought and produced. Electroloom’s technology could facilitate the downloading and printing of fashion designs at home.

Belgian fashion designer Bruno Pieters has also detailed plans to provide downloadable garments for his 100% transparent fashion company Honest By. “I’m more and more intrigued by 3D printing,” he said in an interview on the brand’s website, highlighting the ethical and sustainable practices afforded by the technology. “We’re going to have our design online; you will be able to download it, and if you have a 3D printer at home you will be able to print it out, or you can go to a 3D printer shop near you. So all the issues of child labour, animal abuse – they all disappear with 3D printing.”

However, at the moment, the process relies on synthetic or blended synthetic and natural fibres, raising issues regarding garment end-of-life solutions. Currently, mixed fibres are notoriously difficult to recycle and polyester, while recyclable, is non-biodegradable.

Guest post by Lisa Payne


“One-year-old wearable technology fashion start-up Leoht is targeting the Kickstarter crowd today to fund the production of its first women’s tote bag. Measuring 11 inches high, 16.2 inches wide and 6.75 inches deep, with a handle drop of 7.5 inches, the leather tote is priced at $350.”

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Decoded Fashion - Fashion Tech Daily -  Leoht

“Tumblr — the site that has apparently overtaken Instagram as the fastest-growing social media property — has today announced a test of a new feature that will give it more interactivity, and more of a social commerce spin. Users that post links from a selection of sites — Etsy, Artsy, Kickstarter and Do Something — will now automatically see action buttons appear in the top right corner of the posts for people to ‘buy’, ‘browse’, ‘pledge’, or ‘do something.'”

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Decoded Fashion - Fashion Tech Daily - Tumblr

“Being strapped in to a headset means losing awareness about the world around you, which is especially tricky if you need to, say, reach for you keyboard. This is one of the problems the Vrvana Totem headset aims to solve. The headset features two forward-facing cameras that can be passed through to the display, meaning you can see the world around you as needed.”

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Decoded Fashion - Fashion Tech Daily - Vrvana Totem

“Charles Nouboue […] and his partner, Gaetan Rougevin-Baville, recently launched a Kickstarter campaign to crowdfund Fitle, a virtual fitting room that allows you to try clothes on a customized 3D avatar of yourself. The pair’s goal is to raise $50,000 by this Saturday, and as of Monday, they had already passed the $40,000 mark. To use Fitle, you enter your height and take four iPhone pictures of yourself at different angles. In 30 seconds, Fitle creates a customized 3D avatar that its founders say is accurate 99 percent of the time.”

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Decoded Fashion - Fashion Tech Daily - Fashion Crowdfunding

The most popular crowdfunding websites are those that cater to multiple industries, such as Kickstarter and Indiegogo, whose ‘Go Crowdfund Britain’ tour ended just last week. Online retail giant Alibaba also recently launched their own crowdfunding site for movies and amassed 240’000 users in the first two days alone. With their rival JD recently jumping into the space with a crowdfunding site named Coufenzi. We’ve also seen various startups emerge in the fashion space, each of which work in slightly different ways and cater to different audiences. So, what are the advantages for these smaller scale versions? We take a look at the market:

One of the first fashion crowdsourcing websites to enter the scene was Beta Brand, which predominantly features casual wear and was founded in San Francisco in 2009. It allows customers to vote for designs, when a design receives enough votes a prototype of it is manufactured. If the prototype in turn receives enough crowdfunding, it will be turned into a product that is available for purchase on-site.

The Parisian startup I Am La Mode and the New York-based Before The Label, both founded in 2012, work in a similar way. On Before The Label, customers can pre-order designs and these are then manufactured once the target amount of pre-orders have been placed. On I Am La Mode, people can back a project in exchange for a so-called pledge, which is a gift that can be related to the project, but does not have to be. While both appear to cater to women only, I Am La Mode has a high-fashion feel and Before The Label works closely with charitable organisations.

Last year saw the launch of London-based Wowcracy, BuoyUp, and Luevo. The first has partnered up with Vogue Talents to scout for new designer talent, whilst the second caps the availability of each product so as to maintain exclusivity. Like BuoyUp, Luevo also aims to help aspiring designers take off, rather than just letting anyone post individual projects.

Then there’s the recently launched French Meet My Designer, which lets people invest in projects curated by the site. If an investment target is reached, all investors receive a 20% discount on the finished collection or design, and they will also be rewarded royalties in proportion to their investment for the first three months. This self-proclaimed ‘Kickstarter for Fashion’ already features 200 designers from over 40 countries (more information about them here).

Startups and aspiring fashion designers are spoilt for choice – so the question here is, do they think they will be more successful by targeting anyone and everyone, or do they wish to reach a more selectively curated audience?

Reported by Anna Abrell


“Crowdfunding campaigns have led to numerous contributions in the arts, fashion, and technology, and when it comes to crowdfunding Kickstarter is king. Despite the numerous successful projects that come out of Kickstarter, many of these items are hard to find once the funding period comes to an end. MoMA Design Store, being made aware of this problem, has decided to sell several successful Kickstarter projects during this year’s NYCxDESIGN.”

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Decoded Fashion - Fashion Tech Daily - MoMA using Kickstarter Projects


The past two weeks have seen the launch of two new cities in our Meetup series, first we headed to Dublin and then to Berlin. Both events were sold out and we had a great lineup of speakers giving us insight into these vibrant communities.

In Dublin, we were hosted by the Wayra Academy and Sonya Lennon, founder of Frockadvisor. The event kicked off with a panel discussion on ‘Globalisation versus Localisation,’ featuring speakers Rory Caren, IBM, IDR Marketing and Academic Manager, and Fidelma Healy, COO of Gilt Ireland. Caren highlighted that IBM place much importance on analytics and big data, and that retail challenges can only be solved by working with small startups. Healy in turn revealed that the biggest challenge for online apparel sales is getting over issues of fit and sizing. The panel was then followed by startup showcases by 365 Looks, Storpal and Frockadvisor.

Check out video coverage here.

Next up: uber cool Berlin at a new campus for startups and the soon-to-be home of SoundCloud, Factory. We had a mix of speakers from all over Germany; Stylight, Amazine, Parasol Island, Bragi and DGAG. Bragi introduced their multifunctional headphones – they have received a massive $3,390,551 on kickstarter for this project. Stylight explained their concept of using style influencers such as bloggers to inspire consumers and push sales, revealing big expansion plans as they head to the US. The founder of Amazine unveiled their B2B offering using shoppable content. Miki Devic closed with his 3D technology, something he passionately discussed becoming integrated into everyday life, with huge potential to enhancing fashion and retails. Not to mention his DGAG 3D-Selfie software, which has already been used to create full-size 3D-avatars of Cristiano Ronaldo

Further coverage of the event can be found here.

We would like to take this opportunity to say a big THANK YOU to everyone who attended and to all the speakers, hosts, and partners. Stay tuned for the next city!

Reported By Anna Abrell


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