Lee Epting

Decoded Fashion Westfield Hackathon

With the Westfield Hackathon just 24hrs away, we’re excited to announce our panel of tech-savvy ladies that will be judging the teams comprised of 60 of the most tech- and fashion-savvy individuals from across Europe. The Future Fashion: 24 Hour Hack, which takes place over September 20th and 21st, aims to develop new ways to improve the customer experience for the fashion and retail brands located in Westfield. The judges for Sunday include:

Lisa Bridgett – Global Sales & Marketing, The NET-A-PORTER Group
Lee Epting – Vice President Media Solution Centre Europe, Samsung
Caroline Rush – Chief Executive, British Fashion Council
Myf Ryan – Marketing Director UK & Europe, Westfield Labs
Pia Stanchina – Senior Industry Manager, Google
Millie Mackintosh – Model, Actress and Entrepreneur

As the first hackathon to take place in a shopping centre, the event will provide a unique experience for the public and the teams participating in the competition. “Traditionally, technology advancements are for those ‘in-the-know,’ and the hackathon at Westfield London not only ‘lifts the lid’ on the tech community, but encourages shoppers to actually get involved,” says Myf Ryan of Westfield. Mentors for the teams will come from companies such as ASOS, AllSaints, Twitter, and Google, amongst others. We will then fly the winning team to San Francisco to pitch their creation to Westfield Labs’ Global Chief Officer, Kevin McKenzie.

Our judges will provide insight into the industry and offer a broad spectrum of experiences and expertise to the competition. It will be an event focused on innovation between fashion and technology, as Liz Bacelar, Founder of Decoded Fashion, states: “It’s a weekend of inspiration for participants and audience, a moment to create and learn about the possibilities of improving the consumer experience through the power of new tech.” Interested in learning more about the event? Check out the event site here.

Reported by Kelsey Wandmacher