lululemon
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“26-year-old Boulder, Colorado native Tyler Haney founded Outdoor Voices two and a half years ago with five core items she felt were essential to activity: sweats, leggings, a sports bra, and a tank. It’s now grown into a major activewear line for men and women, backed by the same investors as companies like Warby Parker, Sweetgreen, and Blue Bottle Coffee.”

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Decoded Fashion - Fashion Tech Daily -  Outdoor Voices
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“One of the biggest trends in the fashion and retail worlds today is the rise of “athleisure” – athletic apparel that people can wear in non-athletic settings. Think of women wearing yoga pants for a night out after work. Think of CEOs wearing sneakers to board meetings.”

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Decoded Fashion - Fashion Tech Daily -  Athleisure x Lululemon x Nike
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“The weather, currency fluctuations and West Coast port strikes were all working against Lululemon in its first fiscal quarter — but the Vancouver-based activewear company came out of it beautifully, exceeding expectations for revenue and profit and raising its full-year sales forecast.”

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Decoded Fashion - Fashion Tech Daily - Lululemon
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“When Laurent Potdevin became CEO of Lululemon at the beginning of 2014, he had quite a few problems to fix — most related to the company’s public relations blunders in 2013. Fifteen months later, and now Potdevin says it’s time the activewear retailer “makes the shift from playing defense to playing offense.” “

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Decoded Fashion - Fashion Tech Daily -  Lululemon