Luxury branding
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“If there’s a trending recipe for magazine brand revival right now, it’s this: bring in a new, open-minded editor-in-chief, beef up online content, simplify the design and focus on catering to a niche, luxury-oriented audience.”

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Decoded Fashion - Fashion Tech Daily - Travel + Leisure
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“French leather goods maker Hermès has updated its scarf-tying application to include a two-device game to encourage consumers to share the app with friends.”

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“Italian fashion label Versace is hoping to drive in-store traffic with a new club designed around its studded sunglass line. Versace’s Studs Ladies Web site asks consumers to go to a Sunglass Hut store, snap a photo of themselves trying on the brand’s eyewear and then post it to Facebook, where it will be picked up by the label and added to a wall of user-generated content.”

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Decoded Fashion - Fashion Tech Daily - Versace

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“Italian fashion house Emilio Pucci has adapted the selfie trend for its audience with a new iOS app that allows consumers to overlay one of its scarves over a photo.”

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Decoded Fashion - Fashion Tech Daily - Pucci Scarf App

Decoded Fashion - Fashion Tech Daily - Warby Parker

 

1. Visual Web Makes Luxury Brands See Digital In A Different Light

The rise of high-impact digital media has allowed luxury brands to create powerful visual stories.

2. Kenneth Cole Takes A Fresh Approach With New Innovative Campaign

Kenneth Cole has teamed up with digital agency Ready Set Rocket to launch the first fashion campaign that uses the Google Glass app.

3. The Most-Loved Tech CEOs in 2014

Glassdoor’s 50 highest rated CEOs in 2014 featured 14 CEOs from the tech industry, making it the most represented industry in the list.

4. Warby Parker’s New Store Delivers Your Glasses Via Pneumatic Tube

The retailer has solved an inventory problem by using an innovative point-of-sale system that delivers glasses directly from the stock room to the sales floor via pneumatic tubes.