marc jacobs

Decoded Fashion - Weekly Stories - NYFW App
Image source: Behance

TV presenter, model and general style guru Alexa Chung has turned her hand to tech as co-founder of new style app Villoid, which allows users to create fashion-based mood boards and browse, ‘love’ and purchase apparel. Chung, who worked on the app alongside entrepreneur Jeanette Dyhre Kvisvik, cites Cher Horowitz’s virtual wardrobe planner in the film Clueless as the inspiration behind Villoid.

Parallels can be drawn between Villoid and Polyvore – the fashion scrapbooking site acquired by Yahoo earlier this year, which claims to attract the “largest community of tastemakers” on the web. But unlike Polyvore, Villoid allows users to make purchases within the app, as well as ‘follow’ brands of interest. High-end labels like Saint Laurent and Christopher Kane rub shoulders with high-street stalwarts New Look, Mango and Topshop on Villoid – users not only have the ability to create fantasy high-fashion outfits, but also the option to purchase items within their preferred price bracket.

The app is currently only available on iOS, but an Android version is said to be in the works. Villoid has accrued more than 6,000 followers on Instagram and, according to Chung, around 10,000 Villoid collages were created the day after launch (September 8). Will Villoid really change the way the Instagram generation engages with fashion, or is Chung’s endorsement the main reason people are getting on board? Only time will tell.

Elsewhere, app developers are gearing up for New York Fashion Week. A free NYFW app has been released, which promises to show live streams from the catwalk as well as inform attendees of any late-running shows, venue changes or traffic delays.

Meanwhile, Marc Jacobs Beauty has struck a deal with Vênsette – the on-demand beauty service app that offers trained hair stylists and make-up artists available to visit clients at home – to be the brand’s exclusive make-up partner for NYFW. Catherine Gore, global vice-president of Marc Jacobs Beauty, told WWD she classed the partnership as “a strategic way for us to deliver best-in-class beauty to a highly engaged audience”

For more on the latest in mobile innovation, join the discussion at our NYC Summit on October 28-29. Tickets available here.

Reported by Grace Howard


““For the first time, I feel I’ve done something that is wholly me.” Luella Bartley’s blonde-haired head is cocked as she considers a tuxedo suit with a cropped jacket, a pair of trousers that end in an ankle tie, and a crisp white shirt with a cravat. “It’s dapper and rakish, but with a kind of rock-’n’-roll femininity about it,” she says.”

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Decoded Fashion - Fashion Tech Daily -  Luella Bartley xKatie Hillier

“Lights, camera, fashion.Fashionistas and designers flocked to Merkin Concert Hall Tuesday night for the sixth annual Fashion 2.0 Awards to recognize fashion brands such as Marc Jacobs and Dior for their innovative use of social media.”

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Decoded Fashion - Fashion Tech Daily -  Dior x Marc Jabos

“Just three seasons into Luella Bartley and Katie Hillier’s tenure at Marc by Marc Jacobs, bad news has befallen the house. According to a report from WWD’s Bridget Foley, Marc by Marc Jacobs will be discontinued and folded into the main Marc Jacobs line.”

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Decoded Fashion - Fashion Tech Daily -  Marc by Marc Jacobs

“It’s the first retailer to develop a shoppable Instagram experience in-house.”

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Decoded Fashion - Fashion Tech Daily - Marc Jacobs

“Marc Jacobs has gone to great lengths to ensure that guests at his runway show tonight will feel right at home — albeit in someone else’s home. A 10,000-square-foot hot pink house was built (replete with a shocking pink carpet) and each attendee found a pair of Beats by Dre headphone tethered to their respective bleacher seats. While the show’s instrumental track could be heard by the naked ear, showgoers needed their headphones to fully immerse themselves in the experience once the models hit the runway.”

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Decoded Fashion - Fashion Tech Daily - Marc Jacobs And Beats By Dre


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Marc  Jacobs for Louis Vuitton

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