MBFW

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  1. Where to Watch New York Fashion Week Online
    New York Fashion Week returns to Manhattan on Thursday, and there are more ways than ever to tune in online…
  2. 9 Tips for Creating Better Instagram Videos this Fashion Week
    Last season Twitter unveiled Vine just before Fashion Week. And then, just when people were getting the hang of that medium, Instagram Videos came along this summer and more than doubled the length and possibilities of social video-making.
  3. As Fashion Week Approaches, Runway Models Strut on Social Media
    Models, paid to be expressionless, are finding a new way to express themselves on Twitter, Instagram and beyond.
  4. Why Wearable-Tech Makers Need to Court the Fashion Industry
    The biggest hurdle to wearables hitting the mainstream isn’t technology. It’s fashion.

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Australia Takes Its Fashion Week to the Masses
Australia skips the exclusivity of invite-only fashion shows and makes it accessible to all by livestreaming the catwalks on giant screens placed at a public square and a popup bar. Read more on The High Low. 

Photon 3D Scanner Will Let You Turn Real Objects Into Printable Objects 
The Photon 3D Scanner uses a high definition camera and laser to scan objects in only 3 minutes. TechCrunch has the details.

Styled by Noir Mixes E-Commerce and Style Blogging
Styled by Noir duo Stephanie Jenkins and Sivan Ayla Vardi introduce a new way of e-tailing: they style, they blog, they sell. Find out more about brandpartnerships and how it works on WWD.

Myntra Buys Fitiquette, A Disrupt Finalist With A Virtual Fitting Room, As India’s Online Fashion Market Heats Up
TechCrunch reports that Indian Myntra acquires SF startup Fitiquette, the virtual fitting room allowing users to make mannequins true to users’ sizes and try on clothes.

 

2013 is the breakout year for the digital closet. And that’s very good news for pretty much everyone in the fashion industry, whether you’re a brand, a retailer, a publisher, or a consumer.

If this is surprising to you, I can tell you, we’ve seen this movie before…

We’ve seen it in the early days of online retail. As recently as 2009, a lot of people were asking, “Why the heck would people shop for clothes online? What about fit? What about returns? People want to go into the store and touch the product, not order based on some picture online!”

These are fair questions. We still haven’t solved these friction points. And yet, Women’s Wear Daily reports that 72% of consumers shop for clothes online. Why did online retail take off? Because when you connect the storefront to the power and convenience of web and mobile, you unlock a whole new set of benefits that outweigh the friction for many consumers.

Similarly, when brands first started flirting with social media, a lot of people said, “Why would people want a brand talking to them 140 characters at a time?” They called it gimmicky and niche, and said it would cheapen the brand. And yet we’ve seen social media turn into the primary voice for many major players.

The rise of digital closets is a similar story for the similar reason: when you connect the closet to web and mobile, you can suddenly do some incredibly powerful things – with data, with retail, with recommendations – that were simply not possible before. At Stylitics, we’ve seen this first-hand. Digital styling for a fraction of the price. Personalized recommendations based on what you actually wore and bought, across brands. Creating your packing list with items in your closet…and your boyfriend’s closet…while sitting in a meeting. All these things are either live today or will be live before the summer.

The key to taking this completely mainstream is making it really easy for people to put their closets online. So, Stylitics is working with top brands and retailers on a technology we’ve developed called Closet Connect, launching in a few weeks. Closet Connect lets people pull in all their past purchases from across retailers into their digital closet, at one time and in a few seconds.  After that, every purchase you make from participating retailers is automatically synced to your closet online. It’s free for consumers and for retailers, and we think it’s going to change the industry!

Rohan Deuskar is the Co-Founder and CEO of Stylitics. He will speak at Decoded Fashion Forum on new approaches to forecasting trends. Follow him at @rohand

When we learned about The Fashion Hackathon we knew this was something we just had to get involved with. The mission of this event and Decoded Fashion is one that we share at Rightster. We’ve been on a mission to develop new technology solutions to advance the fashion industry for all stakeholders, from designers through to retailers and the end consumer from our inception, so we couldn’t wait to join up with Decoded Fashion on this initiative.

After industry leaders from the fashion industry shared the challenges they face in evolving their businesses at the weekend event, we experienced an amazing creative energy from the 30 finalist teams who overwhelmed us with the breadth and depth of their proposed solutions.

For two seasons we’ve helping designers reach more and more of their potential customers by distributing the live stream  and runway videos of Mercedes-Benz Fashion Week to hundreds of sites across the internet. Now, we’re excited to be able to bring the excitement and energy of the The Fashion Hackathon Finale straight from Lincoln Center to a wide audience on Decoded Fashion website and many other sites across the web with a live stream. The in-person attendees and at-home viewers will share a unified experience with the #fashionhack hashtag wherever they are watching.

We’d like to offer anyone with a site or blog who is interested in supporting Decoded Fashion the opportunity to live stream the finale on his or her site as well. Get in touch for more information at mbfw@rightster.com.

Congratulations to all the finalists and best of luck!

Rightster will livestream the Decoded Fashion Forum on Feb. 14. Watch on mbfashionweek.com.

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Prabal Gurung Was a Whopping Success for Target
So Gurung’s collection certainly seems to qualify as a whopping success for Target from a sales perspective, has it brought back Missoni-level excitement to the high-low collaboration formula? Racked debates.

Adidas Creates 360 Degree, Interactive, Live Stream for NYFW
PSFK covers Adidas’ online live show, which positioned four various views of the runway and backstage on one screen, offered viewers an in-depth, insider view of the show.

Flattening the Old World
Just as titans of finance, fashion and media have out-of-office clubhouses here, so has New York’s tech scene created its own distinctive social spots, as the Wall Street Journal reports.

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Last night, Zac Posen showed his Fall 2013 collection at the Plaza—we only wish it was digital too!

He took some new direction than his past seasons, which are traditionally full of evening gowns. Style.com noted that “Posen focused less on evening gowns with his famous anatomical seaming than he usually does on the runway, favoring evening separates and a surprising number of pants, but the clothes were nonetheless loaded up with detail: soutache embroidery, origami draping and folds.”

We like the change, though, and hope thats a sign of new things to come for his brand, including dipping into more tech. He’ll be launching a more affordable line, Zac Zac Posen, and we want to see it sell online. What do you think? Hear more when he talks with WIRED’s Editor-in-Chief Scott Dadich—register now. And check out all the looks, including Coco Rocha’s closing number, on Style.com here.

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How Media Outlets Are Using Vine to Deliver The News
Vine, a mobile video-sharing service, is looking to revolutionize news distribution and consumption. Business Insider has more.

See The Top Editor Picks From Saturday’s Shows
Get excited! The Cut covers Alexander Wang, fur and leather at Altuzarra, and some very glitzy sheer dresses at Christian Siriano.

Three Great Instagram Tips from Model Coco Rocha
Coco Rocha shares her Instagram tips with PC Magazine for those who feel more comfortable behind the camera than in front of it.

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Rachel Roy on the Only “Celebrity” She Cares About Dressing
Rachel Roy’s opting for a digital show instead of a runway show. Racked has more, including the only celebrity she wants to wear her namesake label.

Kimberly Ovitz RTW Fall 2013
Kimberly Ovitz’s A/W 13 collection showcases cocoon layering, some abstract prints and a slight futuristic bent with silver, space-age pieces, 3-D printed by Shapeways. WWD posted a slideshow of the looks.

Second Screen App Provides Real-Time Subtitles For Brazilian TV
A new service provides subtitles for Brazilian TV shows in any language by combining closed captioning technology and Google Translate. PSFK features the startup.

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Refinery29 does it again: this time they’re partnering with MADE Fashion Week to support rising design, fashion and art when the world is looking at the fashion stage in New York.

MADE Fashion Week takes place simultaneously with Mercedes-Benz Fashion Week, but focuses on bringing innovative fashion and emerging designers to the media spotlight. Philippe von Borries, Co-Founder and CEO of Refinery29 said that the partnership “[celebrates] personal style and [focuses] on the most original fashion.”

MADE Fashion Week’s impressive schedule includes 50 fashion shows and presentations in both New York and Paris, as well as events, concerts, and an interactive component on milkmade.com. Refinery29 will cover the event on site and on the streets  for their new, in-house development: R29 Studio, where they will conduct interviews with participating designers, celebrities, models, and makeup artists throughout the week.

The best part? You don’t have to miss a thing. Refinery29 is streaming every  MADE Fashion Week runway show on their website.

Reported by Jovana Obradovic

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166 Designers on Instagram, For Your NYFW Pleasure
Racked put together a giant list of all the CFDA designers currently active on Instagram, 166 in total.

Zac Posen’s Project Contemporary
The designer is launching Zac Zac Posen, a new line that’s meant to compete with the likes of M Missoni, Red Valentino and Tory Burch, says WWD.

British Fashion Gets a Web Dynamo
This month Natalie Massenet, the founder of Net-a-Porter and Internet guru to the fashion world, will take her place as Chairman of the British Fashion Council. New York Times has more.