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“In its first iteration, the year-old startup — which raised a $400,000 seed round of funding earlier this year — was a shopping app geared toward men. This week, it relaunched as a more ambitious platform and social network for both sexes that — guess what? — makes Instagram photos shoppable. But instead of working directly with brands, Dash Hudson works within the parameters of Instagram’s copyright policy to “feature” the photo app’s images in its own app.”

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Decoded Fashion - Fashion Tech Daily - Dash Hudson
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“Scottish-based start-up Mallzee continues with its mission to bring personalised shopping to smartphone users with a new version of the shopping and styling app.”

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Decoded Fashion - Fashion Tech Daily - Mallzee
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“In this Disruptive Innovator Interview, [Mark Lancaster, founder and CEO of SDL Group,] defines the seven keys to omnichannel success.”

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Decoded Fashion - Fashion Tech Daily -  Omnichannel
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“The Wall Street Journal reports that the three-year-old startup has created a new service called Snapchat Discovery, which will make room for everything from paid advertisements to movie clips and news articles (all disappearing, of course). Snapchat hasn’t confirmed the feature’s release, but according to WSJ’s source, the company has been in talks with at least a dozen media companies, including MailOnline.”

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Decoded Fashion - Fashion Tech Daily - Evan Spiegel
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“Using OneTouch PayPal, companies can quickly identify and authenticate existing PayPal or Venmo customers and their payment information. Once it has been implemented, a process that Ready says takes about 10 minutes and a few lines of code, the payment screen on the third-party app will switch over to the PayPal or Venmo app to authenticate automatically before returning to the checkout page so customers can complete their purchases. The authentication experience takes a few seconds and aims to reduce shopping to a single tap, but customers might be asked for more information if they are shipping to an address that isn’t on file or if the transaction is flagged for potential fraud.”

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Decoded Fashion - Fashion Tech Daily - Paypal
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“Hermès today is launching a mobile app for its tie enthusiasts, Tie Break, targeting a man on the go.”

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“Online retailer Zappos has unveiled a new service that aims to help shoppers find specific products by taking item requests in the form of images.

The new service, aptly called Ask Zappos, is like a digital personal assistant who will help customers track down specific items even if the retailer doesn’t have the items in their online store.”

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Decoded Fashion - Fashion Tech Daily - Zappos Digital Assistant
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“As for security, Apple has reportedly told some partners that its system would involve a “so-called secured element in the phones—a piece of hardware where sensitive information such as a phone owner’s financial credentials can be stored.” It’s unknown if this hardware will be similar to the NFC (near-field communication) technology utilized by other mobile payment options such as Google Wallet or if it will be something Apple develops on its own.”

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Decoded Fashion - News - Online Shopping

No one shops completely offline anymore. Even if you don’t buy online, the choices you make are affected by information that is available via online channels. A recent report from Custora took a look at how we prefer to go about online shopping. We pulled out some of their most interesting omnichannel findings:

We’re not social: People aren’t interested in ‘shopping with friends’ (at least not virtually!): social media drives the fewest conversions – by far. This is true for sales generated on desktops, tablets and mobile phones alike. We don’t visit Facebook to shop, just like we wouldn’t want a generic department store café to be the venue for our birthday party.

We won’t cross-device with everyone: Many of the survey interviewees admitted that they don’t like making first purchases via tablets or mobile – apparently, the majority of us are only comfortable shopping via these two channels if we are purchasing via brands or retailers that we have used before (and feel we can trust). It seems that desktops act as a ‘first base’ for subsequent shopping via other channels.

We take ‘risks’ on a whim: Mobiles generate much lower conversion rates than desktops or tablets do – even though mobile browsing has experienced a substantial increase over the past two years. The average order value of orders placed via mobile phones is also much lower than that of tablets and desktops. People are still getting acquainted with the idea of purchasing through small screens; we browse eagerly while on the move, but making purchases via our phones often feels risky or unintuitive.
It therefore seems somewhat illogical that email marketing is the second-largest driver of mobile conversions. In fact, people purchase via email click-through on their mobile more than they do on their tablets or desktops – impulse shopping at it’s best, despite our reluctance to shop via mobile!

Perhaps there’s a sequence to it:

1. We enter into a relationship with a retailer or brand by stepping on the first base, the desktop.

2. If we like what we get, we may sign up to their online communications and visit their site directly to shop. We may even decide to go further and make a purchase from our tablet.

3. When we are in a trusting relationship with the brand or retailer, we may just go to third base and buy one of their products on impulse, on-the-go on our mobiles, or when enticed by their email marketing.

3. If all goes well, we’ll continue to use different channels and hence become cross-device customers. According to the Custora report, the average customer lifetime value of cross-device shoppers is much higher than that of individuals who shop via just one channel. Homerun for the retailer!

So it seems that the winners are those who cultivate the relationship with their shoppers to such an extent that they turn them into cross-channel shoppers. The only obstacle is finding out who these shoppers are and collecting data about them – join us in Milan for more on ominchannel retail.

Reported by Anna Abrell

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“The RealReal has a new app that’s like a Kelley Blue Book-type service for high-end products. Customers can shop from thousands of items, and can also use it to find the market value for a designer piece lurking in the back of their closet.”

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Decoded Fashion - Fashion Tech Daily - TheRealReal