meetup

Paris Launch

After touching down for all of 8 hrs after SXSW, we hopped on the Eurostar to continue our European Meetup tour! First stop Paris, with the support of our local host Celine Lippi, Co-Founder of Fashion Capital Partners. With a full house at the newly opened Le Numa, it was time to discuss the ins and outs of the ever growing omni-channel.

Kicking off with an opening keynote from Google‘s Pauline Butor who told us an astonishing five billion queries regarding fashion and beauty are made through Google every month! She went on to demonstrate the vast amount of Google tools available to fashion brands, that can help them gather data and create content. Talking us through last years hugely successful Topshop Fashion Week campaign, which used live hangouts to create another layer of content and a live view of a model’s runway walk.

Next both iVentures Consulting and DemandWare discussed how to improve customer experience, with the connection between both physical and digital stores. iVentures Consulting gave us a preview of their eShopper Index, which brands came up top digitally? The top 5 included Zalando, Zappos, Amazon, NET-A-PORTER and Gap.

Fusalp, Vilebrequin & l’Exception debated best practices; rethinking retail with smart shopping experiences, digital windows and customer touchpoints, with a gentle reminder that at the heart of all these tech innovations still remains the physical product and of course the consumer!

The evening closed with 3 startup pitches; Shop’n’Brag, a mobile shopping app that seems to do just about everything, with augmented reality features and deal finders rolled into one; HappyBeacon, allowing retailers to interact directly with the consumer through push notifications and our final startup Bodi.me, joining the fight against returns by letting the consumer try on clothes virtually.

For all the photos from the evening, head over here and Paris, we cannot wait to return in June!

Apple Store Meetup

Screaming girls and Sherlock Holmes, what a way to open our Apple Store Meetup. If you arrived on time, you would’ve been met with an outpour of Benedict Cumberbatch fans, as we did a swift turn around to get ready for our event.

With a full house, it was time for us to reveal our 2014 Calendar and a special opportunity for founder Liz Bacelar to tell the story behind Decoded Fashion. We unveiled our plans for SXSW and the launch of the Fashion Hackathon and Summit for London this May. Not only that, but this year we have expanded our Meetup to create a global community to uncover the best tech in fashion. January saw us head to Toronto, whilst in March we will be in Dublin, Berlin and Singapore.

Up next fit solutions go to war Fits.me and Metail- let battle commence!! With the CEO’s of both discussing different approaches to the problem of fit and how they are bringing return rates down. There is no doubt the tech is great but do customers use it? With the key issues across fit solutions being 3D representation, digitising clothes cheaply and size/shape of people against size/shape of clothing. It’s also about understanding consumer mindset and behaviour, do they need to learn to use a fit tool? And the bigger question to be asked to the retailers, do they prefer conversion sells vs reduced return? With both solutions collecting a huge database of “body shapes”, it’s clear that there is further potential in this data, yet to be put into practise. With Metail CEO Tom Adeyoola closing with “the past 5 years have been about putting infinite things on the internet, the next 5 will be about making choices”.

Diffusing the debate, CEO, Runar Reistrup introduces Depop, a mobile shopping app, that could be described as a little like Instagram with a buy button.  Yes, it is another social shopping app but what stands out is it’s network of influential sellers and it’s clever use of high profile social figures to help onboard users. It’s a great way for emerging designers to sell directly to the consumer, with Designer Katie Eary using Depop to sell her designs straight from the runway.

And finally, what a breath of fresh air when ShuffleHub’s two young founders took to the stage. With a dramatic intro and a book on the floor here is Shufflehub “taking away the work and bringing the feel good” to shopping. Taking us through the UX golden rules and introducing us to a humorous testing regime on hungover friends. “We get out friends drunk, and make them sleep over” just to prove it’s easy to use. Aiming for the purest and simplest browsing on the internet, one big button, easy shopping for when you don’t know what you want and also for when you do. We have a good feeling about these boys!

The podcast is now available for download on itunes.

Toronto has joined London, Sydney, New York and Milan to become the next host city for Decoded Fashion’s global fashion and technology meetup. Hosted by The Working Group, Toronto’s first leg kicked off with a keynote from Fashionotes, followed by the latest from three of Canada’s hottest startups Flixel, Kiwi Wearables and Fashion Forward. And if that wasn’t enough, we threw in a live 3D printing demo from Makelab!

dfFashionotes kicked things off with an exploration of the latest fashion and technology trends. As one of the only dedicated fashion and technology publications they are well placed to spot what’s hot – the rise of the flash sale, Instagram’s growing role in driving e-commerce and socially-integrated street style. They also gave us their top three startups to watch out for in 2014: The Cools, The Runthrough and Poshmark.

Fans of America’s Next Top Model will already be familiar with Flixel, creators of the cinematography-inspired “living photograph” which can be used to create digital campaigns, portfolio pieces, art pieces and more. Their team also provides consulting for brands and agencies, and offers a complete visual package using cinemagraphs to enhance any type of campaign.

Kiwi Wearables, creators of the Kiwi Move, joined us fresh from their CES Debut. The Kiwi Move is a smart activity tracker that sync it with internet-enabled devices whilst its supporting app analyses wearer’s behaviour and suggests improvements over time. Imagine a sleek device that clips to your collar that can help you track and organize your life.

Fashion Forward, a recent graduate of Toronto’s INCubes Accelerator, shared tales from the front lines of a new fashion startup. Their mission is to help consumers maximize the resale value of their wardrobe by giving them a place to list their unwanted clothes and browse for new items. They spoke candidly about the challenges that face a new startup in the space, giving the audience plenty of food for thought about what it takes to make it as an entrepreneur.

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Reported by Holly Knowlman, The Working Group