Men’s personal shopping

“A fashion technology company out to make shopping easier for men has raised $8m (£5m) to handle growing demand for its online personal stylists. Thread, which is already backed by Wonga founder Errol Damelin, Lovefilm co-founder William Reeve and Michael Birch of Bebo, has raised the cash from the venture capital firm Balderton Capital and other high-profile investors.”

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Decoded Fashion - Fashion Tech Daily - Thread

“Online personal shopping has become something of a ‘thing’. In the UK we’d seen the launch of Thread, for instance, which matches you with an online personal shopper. Now The Cloakroom is getting in on the act, but aiming at men.

This online personal shopping service from Amsterdam launched 11 months ago but has now raised €1.2m from lead investor Connect Ventures, who are joined by angel investors Hein Pretorius (Naspers) and Kees Koolen (Booking and Uber).”

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Decoded Fashion - Fashion Tech Daily