“The modeling industry has evolved significantly over the past few decades—the days of Polaroids kept in a file have been replaced by the dominance of Instagram—but one thing that has remained relatively unchanged is the agency template. Since the twenties, models have signed with agencies who discover them in airports (à la Kate Moss), at Russian fruit stands (Natalia Vodianova), and in fast-food restaurants (Gisele Bündchen), going on to not only manage their careers and book them for jobs, but also investing significant amounts of time and money in “developing” them.”

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Decoded Fashion - Fashion Tech Daily -  Swipecast


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coco social media

Coco Rocha is a role model for social media, but also a teacher, leading classes on social media best practices for other fashion models. She shares her top three tips with us, lessons that work for tech founders, fashion designers, retailers and individuals who love and work with style, fashion and e-commerce.

  1. Don’t have just anyone run your social media. I think it’s insane when brands or celebrities relegate their social media to an intern or someone who does not know them well. Personally, even though I have a great PR team, no one except my husband and I touch any of my 10 social media accounts. It’s a lot of work, but I know that my brand, my image and my voice are authentic to me.
  2. Be consistent. Your audience wants to hear from you regularly but not too regularly. Don’t over share. People have no problem clicking “unfollow” if they feel you’re over saturating their feed. For 3 years now, I have seen people use Tumblr the way they should be using Pinterest. I also see people copying content far too much. Be original and invent content, don’t just copy and paste it.
  3. If you’re going to post pictures, be really selective about it. If I’m capturing a sunset I’ll take at least 10 pictures, I’ll then filter them using other apps, enhance them, then I really pick the best image of perhaps 30. No one wants to follow someone who does not take pride in composing an aesthetically beautiful picture. No random snap shots–treat every upload as if it was a work of art.

Coco will be speaking on the future of fashion and technology at Decoded Fashion Forum on Feb. 14. Read her thoughts on social media here, and follow her on Twitter @cocorocha.