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“According to their CEO Rich Riley, Shazam matches 20 million songs a day and it is doing that faster than ever before. The app accounts for 7-10 percent of online sales and their data is also a strong predictor of what will be on Billboard charts three weeks in advance.”

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Decoded Fashion - Fashion Tech Daily - Shazam

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‘Shazam For Clothing’? Street Style Will Never Be The Same
The song-recognition app, will with the launch of a new feature be able to identify clothing on a TV screen. HuffPost Style discusses the implications of a streetstyle-recognition app.

Ashton Kutcher’s e-commerce startup debuts Spring line, reveals top-tier investors (exclusive)
VentureBeat reveals the top-tier investors that are changing the button-downs to casual Ts by backing Ashton Kutcher’s e-commerce startup Pickwick & Weller.

DailyLook Gets $2.5M From GRP Partners, Rachel Zoe, And Others To Be The Web’s Go-To For Fast Fashion
Startup DailyLook raises funding to be the online go-to for fast fashion, applying a regular e-retailer model. TechCrunch has more.

Nine West Charity Initiative Goes Live on YouTube
Nine West invites customers to post videos doing good while looking good onto their YouTube network Channel 9 and tweet them using #GangsForGood. Weekly prizes are awarded to participating customer. Get the details on Fashionotes.

mager spotify

We may be the first Fashion Hackathon, but we’re also the first Hackathon for plenty of developers, designers and business and marketing professionals. What? how? why? do you do what? when? To answer some of the top questions, we talked to Spotify’s Hacker Advocate Andrew Mager, who’s been to more than 50 hackathons around the world.

What is the most challenging aspect of the Fashion Hackathon?
Getting people to understand that it’s more than fashion. It’s art, it’s e-commerce, it’s music, it’s retail.

What are your top 3 tips to first-time hackers?
Make friends early, network your ass off. Listen carefully to the API pitches to see what’s possible. And have fun; you’re building something in a short time that you aren’t getting paid for. You could be building the next big thing though, so don’t have too much fun!

What is the best way to form a team?
Network as soon as you walk in the door. Watch people as they watch the API demos to see which talks to interesting people. At the end of the API demos, stand up on the mic and say your skills and say what your idea is. Ask for help if you need it.

What are your top tips to experienced hackers who have never worked with fashion or retail tech?
Expand your horizons. A fashion hack is more than just nice clothes and runways. Even if you wear a nerdy black t-shirt everyday, there is a place for you at a fashion hackathon.

Andrew will meet with the Hackathon finalists for a mentorship session before they pitch at the Decoded Fashion Forum at Mercedes-Benz Fashion Week. @mager