nasty gal

“There’s now more fuel for Nasty Gal’s fire, it seems: according to a new SEC filing, the trend-happy retailer has just closed $12.7 million in funding.”

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Decoded Fashion - Fashion Tech Daily -  Nasty Gal

“2014 was a big year for Nasty Gal founder Sophia Amoruso: She published a bestselling book (and a widely used hashtag) and opened the retailer’s first brick-and-mortar location in Los Angeles. But in 2015, the 30-year-old who took Nasty Gal from an Ebay shop to a global e-commerce company with over $100 million in revenue (without any fashion or business experience, mind you), has decided to take a step back.”

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“There will be a level of service in the store that doesn’t really exist in other places where you can shop for accessibly-priced fashion. At the very bottom of it, that is what we’re doing, and having the fitting rooms central really speaks to that. It’s not like a long hallway of tiny rooms that’s ‘get ’em in, get ’em out.’ It’s a fun experience that forces service to each room. It’s our job taking care of the customer and whatever that entails, whether it’s getting another size or keeping the store clean. There’s nothing I wouldn’t do in this store and I hope that’s how the team works,” Amoruso said.

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Decoded Fashion - Fashion Tech Daily - Nasty Gal


  1. Wearable Tech Startups Pitch Their Wares at SXSW 2014 Some of the hottest new ideas for wearable technologies.
  2. iPad DJ Launches Lightwave To Provide Wearable Today, a new startup called Lightwave is using wearable technology to provide analytics around live events for performers and artists.
  3. Paris is For Lovers or for Startups? Paris is known for many things, including fine art, fashion and food, but tech startups? Mais oui! Artistic, tech-savvy entrepreneurs, ready to subvert conventional business models and make big money.
  4. Nasty Gal Founder Plans Brick-and-Mortar Expansion This Year
    The fast-growing e-commerce site for vintage-inspired fashion, is gearing up for its first brick-and-mortar store.

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Retailing 2013: Fashion and Tech Trends to Watch
Zappos Lab’s director Will Young shares his top fashion and tech retail trends for 2013 — including big data, mobile and 3-D printing — with Forbes.

Fashion 2.0: Online Vintage Heats Up
Business of Fashion looks at the sudden surge of activity in the online resale of vintage and worn fashion goods. What are the challenges and what is the long-term impact of this wave of startups?

Google Glass (And Sergey Brin) Ride the NYC Subway
Google Glasses spotted on the 3-train! “Wearable computing enthusiast” Noah Zerkin apparently looked up at the seat opposite him on a NYC subway to find Google Glasses co-founder Sergey Brin sporting his now-trademark eye wear. Reported by Mashable.