natalie kingham

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We are so proud that one of our Milan Fashion Pitch finalists, Musestyle, has now launched their online shopping platform  Sure, we have all heard about the latest shopping site for some time now, so, what makes Musestyle stand out? Musestyle not only provides its users with the opportunity to shop for the latest trends, it aims to inspire them, bridge the gap between high-fashion and e-commerce, and become a major shopping destination.

Browsing the site is incredibly easy for those of us who know what we want to buy, but it is also fun for those of us who are in the mood to shop but not quite sure for what. If a user is looking for fashion inspiration, the site features “muses” or trend-setters, such as Alexa Chung, a short bio and a couple of garment items resembling the muses’ style. The items on the site are arranged in four groups: Feed, Muses, Trends and Boutique.

Feed, introduces the featured looks from trends and muses. Muses, features each look by muse and contributor. Trends, present the latest themed categories, such as My Valentine and Fashion Week Shows. The last category, Boutique, breaks down the merchandise by item. Here, you will find bags, jackets, shoes, etc. These categories facilitate the shopping process.

Founded by Belgian fashion designer, Cathy Pill and French online marketer, Sarah Levin Weinberg, Musestyle currently works with contributing trend-setters such as Natalie Kingham, Matchesfashion.com; Béa Ercolini, Elle Belgium, and Zanita Morgan, Zanita.com.au. It has also partnered with over 50 online stores such as Net-a-Porter, Farfetch, Harrods, Mytheresa.com and ASOS. Musestyle promotes some of the best, worldwide known brands including Topshop, JCrew, Chloé, Kenzo and Isabel Marant, among others.

Musestyle, we have high hopes for you!