new york

“In October 2000 the Guggenheim Museum in New York opened a major retrospective of the work of Giorgio Armani. The previous year Armani had become a benefactor of the museum, with an amount rumoured to be $15m. The museum denied that the exhibition of about 400 Armani garments was a result of the designer’s generous “gift”, but the exhibition, which went on tour to the Guggenheim in Bilbao as well as the Royal Academy in London, sparked some cynicism.”

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Decoded Fashion - Fashion Tech Daily

“Made in New York. It’s a simple, elegant phrase that’s becoming a loaded fashion statement as you read this. There’s marketing. There’s co-branding. There’s money, and politics. There are good intentions. But, first, there are clothes.”

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Decoded Fashion - Fashion Tech Daily - Barney's

“Between red carpet placements and publicly documented friendships with the likes of Justin Bieber and the Kardashian/Wests/Jenners, Givenchy and its creative director, Riccardo Tisci, have pretty strong brand awareness in the U.S. However, its retail footprint has up until now been comparatively small.”

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Decoded Fashion - Fashion Tech Daily -  Givenchy


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Not ones to leave room for misinterpretation, NRF’s Annual Expo and Convention earned the nickname “Retail’s BIG show” some years ago – and yes, it’s sprawling enough to be quite difficult to summarise in the space of an article. A leading flagship event in the industry, the four-day event took place in New York just last week. For those of us who couldn’t make it, here’s our rundown of the top emerging retail trends set to disrupt the in-store/on-line shopping experience in a big way in 2015.

Interactive mirrors

Intel’s interactive MemoMi MemoryMirror was an undoubted star of NRF. A digital mirror designed for changing rooms, it captures and augments the experience of trying on clothing: including 360-degree views, comparisons of what you’ve tried on so far and virtual garment changes. The omni-channel MemoryMirror is already in place at Neiman Marcus, where it has prompted increased customer loyalty and boosted sales. On the flip side, more interaction means more valuable information can be converted: turning the anonymous customer into a fully connected one. But don’t worry – we don’t think the mirror can tell whether you’re the most beautiful of all just yet.

The digital wallet

Will collaborations between big tech companies and retailers convince us to ditch our metal and plastic in 2015? Digital wallets – that is, payment methods that use any connected device such as your smartphone – are designed for two reasons: to allow consumers to shop not only more quickly, but (arguably) more securely. In-store, contactless payment terminals make transactions speedier, whilst at home it can also facilitate online shopping as it stores payment details. In a panel discussion dedicated to the subject, speakers agreed that making the transaction easier will inevitably win over customers – as those speaking were Maria Thomas (of SmartThings) and Lisa Gavales (CEO of Things Remembered), however, their vested interest in proclaiming the dawn of the digital wallet was pretty evident.

Crowdsourced clothes

Are customers the new designers? In the age of crowdsourcing and crowdfunding, allowing customers input into the process of bringing a product to the point of sale could be the key to not only engaging customers, but also shaking up a manufacturing process that hasn’t caught up with the digital generation. One of NRF’s most popular talks was given by Jane Park, CEO of award winning website Julep: a beauty brand that uses crowdsourced feedback and technological innovation to produce and launch 300 new products each year. One case in point is the brand’s Plié Wand nail polish applicator, for which 6000 customers pledged $75,000 toward developing the product – and that’s within a mere 24 hours.

 Even faster delivery

The rise of click-and-collect has been one of the biggest success stories for retailers this season: take John Lewis, whose Click and Collect service overtook its home delivery and helped online sales grow 19% over the Christmas period. New delivery concepts were on the agenda at NRF, however – for example, VP of corporate strategy at Cole Haan Kyle Gallery spoke about the brand’s efforts in trying out new delivery innovations. Its partnership with Uber Rush – offering New Yorkers $10 same day delivery on online purchases in September – was immensely successful, with customers receiving their goods within the hour. Overall, NRF showed that the next step for faster delivery won’t be drones, but rather, somewhere in the middle. Wipro’s drone caught eyes at the Exhibition Hall, but its Wipro Sight System provides shelf space analysis in the warehouse space as opposed to delivering your new shoes to your front door.

Reported by: Claire Healy


“New York City is no Shenzhen when it comes to electronics manufacturing. But the city has seen a number of impressive hardware startups take root and grow.”

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Decoded Fashion - Fashion Tech Daily - NYC Hardware Startups

“On-demand shipping startup Shyp is now officially expanding beyond San Francisco, launching its service in New York City after just a few weeks in private beta. In addition, the company is today announcing that its service will land in Miami, Fl., in time for this year’s Art Basel, meaning those who fly in to participate in the international art festival this December will be able to ship their new collections home from their smartphone.”

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Decoded Fashion - Fashion Tech Daily - Shyp

“Crowdfunding campaigns have led to numerous contributions in the arts, fashion, and technology, and when it comes to crowdfunding Kickstarter is king. Despite the numerous successful projects that come out of Kickstarter, many of these items are hard to find once the funding period comes to an end. MoMA Design Store, being made aware of this problem, has decided to sell several successful Kickstarter projects during this year’s NYCxDESIGN.”

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Decoded Fashion - Fashion Tech Daily - MoMA using Kickstarter Projects


“To replace and augment [public phone booths], the administration of Mayor Bill de Blasio envisions as many as 10,000 ‘public communications structures.’ These kiosks would provide free Wi-Fi service around the clock and at least enough standard telephone service to permit anyone to place a free call to 911 or 311. “Making these pay phones digitized, 21st-century Wi-Fi hot spots is going to be incredibly exciting for so many New Yorkers who otherwise have a hard time getting access,” Maya Wiley, counsel to the mayor, said Tuesday.”

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Decoded Fashion - Fashion Tech Daily


“One complaint several venture capitalists and tech industry founders expressed off the record to Fast Company was that [the new major] de Blasio did not seem to care about the local high-tech sector.”

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Decoded Fashion - Fashion Tech Daily - Bill de Blasio


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    Vogue has now taken another step into the digital age, through a partnership with Flipboard, an app that allows users to create personalized magazines for themselves.
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