NYFW
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“As far as rising stars in the New York design community are concerned, Misha Nonoo is as high-wattage as they come. Since debuting her eponymous label during New York Fashion Week’s fall 2011 season, Nonoo, now 29, has racked up a slew of honors — including a spot in the CFDA/Vogue Fashion Fund competition in 2013.”

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Decoded Fashion - Fashion Tech Daily -  Misha Nonoo x NYFW
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“Macy’s may be a national go-to for accessible style, but it’s explored more high-fashion territory multiple times before, like when it partnered with Made Fashion Week for an ongoing collaboration and with Karl Lagerfeld for a much-hyped capsule collection. But now, the retail giant is set to take on New York Fashion Week, with a runway show of its own at one of the city’s largest, best-known venues, the Theater at Madison Square Garden.”

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Decoded Fashion - Fashion Tech Daily -  Macy's x NYFW
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“In July, the Council of Fashion Designers of America (CFDA) — essentially the governing body of New York’s fashion industry — formally acquired the Fashion Calendar from Ruth Finley, who founded it over 65 years ago and continued to run it up until last season.”

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Decoded Fashion - Weekly Stories

To look at the messenger bag, hoody and that gingham shirt of the average start-up worker, Silicon Valley really has valued function over fashion over the years. Not so, these days- 2014 has seen style and tech fused like never before, as digital stalwarts from Apple to Intel race to collaborate with the fashion world’s brightest. And, with NY-based firm CB Insights tracking a massive $1.4 billion of investment into wearable start-ups over the past 5 years – around $500 million of which was doled out in 2014 – the rest of this year and beyond is shaping up to be a retail landscape game changer.

So who are the need-to-know pioneers on the fashion x tech frontier? The Apple Watch, revealed last month, has set the bar high for covetable wearables. Smaller start-ups looking to move into the business of fashion, though, should be taking notes from more than just its high-tech specs and sleek personalisation – perhaps most savvy was the way it was rolled out. The Cupertino launch capitalised on the energy of NYFW – even convincing big fashion names like Natalie Massanet to skip the shows altogether to get a sneak peek – and later hosted a Colette takeover, attended by Karl and Anna, on the penultimate day of Paris Fashion Week. Elsewhere on the wearable scene, Intel and Opening Ceremony’s MICA – short for My Intelligent Communication Accessory – will launch this winter. The bracelet fuses luxury semi-precious stones with a 1.6-inch sapphire touch screen, but you’ll have to wait until December to find out what exactly its “communication capabilities” are.

With bold statements from fashion and tech’s biggest fish, the fear might set in as to whether smaller start-ups can break into the market in 2015. As our NYC global summit will demonstrate on November 18-19, the opportunities in wearables for retailers are huge – and far more tangible than you might first suppose. Industry movers and shakers who will be speaking on wearable innovations over the weekend include Lauren Sherman (editor and strategist at Fashionista), Matthew Woolsey (EVP of Digital at Barneys) and Amy Puliafito of wearable computing company Misfit. The latter company, specializing in stylish fitness and sleep monitors, combines affordability and style with every design: a combination that, though worlds away from the luxury vibe of more news-worthy designs of late, looks ahead to just how wearable wearable tech will be in 2015.

Reported by Claire Healy

Decoded Fashion New York will take place on November 18-19, 2014 at Metropolitan West. The full agenda can be found here.

KENZO

Image source: tmagazine.tumblr.com

“Boredom is the biggest problem in fashion”, pronounced JW Anderson after his womenswear debut for heritage fashion house Loewe this week. It’s a sentiment reflected, for many onlookers, in fashion’s ongoing obsession with all things tech. From communication to (e)commerce, the designers who kept things fresh this fashion month were those who found a meaningful way to employ technologies in their show formats – here’s our pick of the best.

New York

Shopping looks straight from the catwalk – whether on the label’s own e-commerce site or through third party retailers – has been a FROW presence for a few seasons now. The problem, so far, has been getting enough people to watch the shows to make the necessary technical construction worthwhile. A live stream will never get the same dedicated ‘footfall’ of Instagram, for example. Exclusive to BCBG Max Azria and sister brand Hervé Leger this season was precisely that – an app called LiketoKnow:It, from Reward Style, that made Instagram shoppable. Once signed up, users could shop straight from the runway photos of various Instagram influencers.

London

Think London Fashion Week, think Burberry. Or should that be #burberry. The Brit stalwarts teamed up with Twitter for their Burberry Prorsum show for SS15, with the launch of the site’s click-to-buy button. The move allowed customers in the US to buy nail polish worn by the models in the show directly from a tweet. Long considered the zeitgeist in its embracing of tech, Burberry’s Twitter exclusive ensured its place at the head of the pack.

Paris

Kenzo’s hot-of-the-press SS15 show took place on the outskirts of Paris – in a skate park. Disgruntled editors in the suburbs aside, the show’s giant digital screens depicting talking avatars were equally eye-raising. “Kenzo would like to remind you that there is no Planet B, protect what is precious.” Humberto Leon and Carol Lim like to wear their ecological messages on their statement sweater sleeves; their cyber-aesthetic set design was PFW’s most brilliantly Instagrammable statement of intent. As Humberto told Susie Bubble after the show, “We’re definitely embracing technology and looking at what is our vision for the future – cleanliness, purity, the right energy and being responsible.”

Reported by Claire Healy

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“The e-marketplace is launching a shopable “Inspiration Hub,” which will allow you to discreetly cop the style of fashion show attendees.”

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2circle

“BCBG has partnered with RewardStyle’s LiketoKnow:It application to make the runway photos posted by various online influencers the brand has tapped “shoppable.” Here’s how it works: First, Instagram users are asked to sign up for a LikeToKnow:It account. If a user then clicks “like” on an Instagram photo with a LTK link in the caption, she’ll be sent an email with a link to buy the items featured in the photo. Thirteen pieces from BCBG will be available to purchase from the runway collection this way.”

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Decoded Fashion - Fashion Tech Daily - BCBG

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  1. Tech Takes The Runway At New York Fashion Week
    Celebrities, designers, editors, bloggers and brands descending on New York’s Fashion Week are being treated not just to the latest in clothing styles but technology.”There’s a push to closely align technology with fashion,” said Rachel Arthur, global senior editor of digital media and marketing at WGSN.
  2. Gilt Groupe Said to Choose Goldman Groupe Inc
    Gilt Groupe Inc., an online retailer of discounted luxury goods, picked Goldman Sachs Group Inc. to manage its initial public offering, according to people with knowledge of the deal.
  3. New York Fashion Week: Herve Leger marries style, tech                                                                                                                  When Lubov Azria and her husband, Max Azria, set out to design the latest Herve Leger collection, she says the idea was to pay homage to the technology that rules our everyday lives.
  4. Wearable Technology and Fashion: Can They Merge?                                                                                                                      Wearables are gaining popularity by the minute, as they were all the rage at this year’s Consumer Electronics Show (CES). Right now, most of the fitness wearables on the market have the same black rubber bracelet look – which is typically fine for men.

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  1. Social Media Fuels 21st Century Fashion Revolution
    The explosion of social media is perhaps the greatest revolution in fashion since Mary Quant’s mini skirt, transforming the industry’s branding and fan base.
  2. How Shoptiques is Helping Independent Boutiques Tackle E-Commerce
    Olga Vidisheva of Shoptiques introduces them to the world-and brings a world of new shoppers to them.
  3. 3D Printshow New York: Fashion and Technology Coverage in Live Catwalk Show Dedicated to Wearable Tech
    3D Printshow New York will feature a live catwalk show to showcase the latest 3D printed fashion designs and wearable tech.
  4. Disrupting the Fashion Industry
    How Israeli technology is changing the way you shop for fashion online.

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  1. Vogue Goes Digital with a New Flipboard Partnership
    Vogue has now taken another step into the digital age, through a partnership with Flipboard, an app that allows users to create personalized magazines for themselves.
  2. Download CFDA’s NYFW List App to Stay up to Date on Events and Designers
    CFDA’s NYFWList app gives stylites the New York Fashion Week calendar in the palm of their hands.
  3. Karl Lagerfeld’s London Flagship Store Will Open its Doors Next Month
    March 14, 2014 is when Karl Lagerfeld’s namesake brand will be finally opening its flagship store. 145-146 Regent Street, London is where the fashion label will call home.
  4. New York Beats London to World’s Fashion Capital Title 2013
    According to the Global Fashion Capital index, New York and Paris have been deemed more fashionable than the English capital.