Oculus Rift

“Oculus has bought an Israeli gesture recognition firm, potentially bringing the ability to interact with the worlds shown in its Rift virtual reality headset.”

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Decoded Fashion - Fashion Tech Daily - Oculus


US sports giant Nike has been awarded a patent on a design system potentially involving augmented reality – technology that overlays digital imagery onto the real world. The system would immerse users in computer-simulated environments, allowing them to customise trainers.

Nike has been empowering shoppers to customise purchases with its in-store/online initiative NikeID since 2005, giving them the ability to pick from a selection of models, fabric colours and personalised monogramming – but the experience so far has been confined to flat representations on-screen. This patent could see users customising products in-store as if in 3D, using head-mounted devices such as the Facebook-owned Oculus Rift – a wearable virtual reality (VR) helmet that transports users to other, virtual environments.

As VR, holographic and projection-mapping technologies become increasingly refined, the concept of adding malleable digital overlays onto physical objects may prove a powerful way to engage those who want the thrill of customisation, with the extra reassurance of seeing a virtual approximation pre-purchase.

Other brands already indulging in VR technology include UK department store John Lewis, which has been trialling a virtual sofa simulator that displays a customer’s choice of colour, shape and fabric in 3D in-store. Read more in John Lewis: Virtual Sofa Simulator. Meanwhile, German automaker Audi is launching a new VR experience in selected dealerships that will allow consumers to browse and customise details while experiencing the sensation of sitting inside one of the vehicles. See our full blog post for further information.

Guest post Stylus.com by Saeed Al-Rubeyi, EditorKatie Baron, Head of Retail

Decoded Fashion - Weekly Stories - Gareth Pugh x Oculus Rift
Image source: dezeen.com

End of year lists are all well and good, but real tech-cessory lovers will be itching to know what’s next. The best indicator of things to come is always the Consumer Electronics Show – starting today through to January 9, CES is set to start off the year-in-tech with a bang. So what does 2015 hold in the balance between fashion and technology? Here’s what we’re looking forward to:

Wearable Payment

The concept of payment devices for the wrist isn’t set to transform the retail landscape in 2015, but it is set to become part of your everyday life. Safer, more convenient and – potentially – a style statement in itself, companies such as Apple, Pebble and Samsung are betting on the wrist for the future of the till-point purchase. We’re on the lookout for bPay, though – Barclaycard’s NFC chip-carrying wristband that you use just like a card. The downside? It’s going to become even easier to overspend – here’s to being in the red, but stylishly clad, in 2015.

Oculus Rift and Fashion Week

Palmer Luckey, who invented the Oculus Rift, is likely to reveal the release dates for the Rift’s consumer version at CES 2015. Whilst fashion designers have started experimenting with VR technology, the next seasonal cycles are likely to see more big design houses take up the challenge of creating fully immersive runway experiences. Back in January 14, Gareth Pugh was commissioned by Selfridges to create a VR experience to mark London Collections: Men’s. The ground-breaking result, in which even the Rift headset was customised into a wearable bespoke Pugh piece, might be a sign of times to come in collaborations between Rift and the fashion world.

Better looking smart glasses?

We spy with our little eyes…some better-looking ‘Glass’ alternatives in the year to come. One of the problems Google found in making Glass appeal to the general public in 2015 included the fact that – unlike normal spectacles – people don’t want to wear what, in its current version, is a very obvious device all the time. Samsung’s alternative is a clip-on version – a compact, single-lens display module that you can clip onto your normal spectacles to turn them into smart glasses. According to commentators, the device is likely to go on commercial sale within the year. What’s more, as the Smart Watch marketplace booms with new contenders, we’re betting there’ll be a Pebble equivalent set to disrupt the Smart Glasses sphere, too.

Reported by Claire Healy


“Virtual reality is hot again. After decades of failed products and unfulfilled promise, a groundbreaking device called the Oculus Rift has people truly excited about immersing themselves in a computer-generated world. There’s only one problem: The Rift is still a prototype, and even backing from Facebook won’t put a consumer-friendly version in stores anytime soon. That’s where The Virtual Reality Beginner’s Guide comes in. Published this week by Regan Arts, it’s a short booklet bundled with all the parts you need to build a low-end VR headset powered by your phone.”

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Decoded Fashion - Fashion Tech Daily - DIY Virtual Reality

“Oculus Rift and Facebook have ambitious aims for their virtual-reality headset – the two companies want to put 1 billion people into a massive virtual world.”

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Decoded Fashion - Fashion Tech Daily - Oculus Rift