omnichannel
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“Young adult men are more likely to make a purchase on a smartphone than any other group, according to a new survey from the Interactive Advertising Bureau. […] Popular items purchased via mobile commerce this season, in order of popularity, are: clothing; meals; music/videos/books; toys and games; and consumer electronics, according to the survey.”

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Decoded Fashion - Fashion Tech Daily
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“The retailer is also looking to introduce technology such as beacons and to improve its social media presence, to create a ”functional and fun” approach to omnichannel marketing, according to The Drum.”

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Decoded Fashion - Fashion Tech Daily - Liberty
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“With online sales up 17% and physical retail down 11%, it’s no wonder retailers large and small are increasingly living online. An alternative to simply shuttering the windows, though, is to experiment with new technologies to integrate the showroom, the storefront, and the web.”

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Decoded Fashion - Fashion Tech Daily
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“Tumblr — the site that has apparently overtaken Instagram as the fastest-growing social media property — has today announced a test of a new feature that will give it more interactivity, and more of a social commerce spin. Users that post links from a selection of sites — Etsy, Artsy, Kickstarter and Do Something — will now automatically see action buttons appear in the top right corner of the posts for people to ‘buy’, ‘browse’, ‘pledge’, or ‘do something.'”

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Decoded Fashion - Fashion Tech Daily - Tumblr

Decoded Fashion - Weekly stories - Black Friday
Image source: thetimes.co.uk

The Black Friday shopping weekend saw 133.7 million people make purchases in-store and online over the four-day holiday weekend kicked off by Thanksgiving last week. Total revenue for the shopping weekend is expected to fall 11 per cent to $50.9 billion from $57.4 billion last year, according to the National Retail Federation’s projections.

Many shoppers took advantage of pre Black Friday sales like Amazon, who saw a 26, 24, and 46 per cent increase in sales on Thanksgiving, Black Friday and Cyber Saturday, starting its special offers a week early. Research group, ShopperTrak reported that the early introduction of promotions increased retailer traffic on Thanksgiving Day by 27.3 per cent, but reduced Black Friday’s by 5.6 per cent. Analytics firm, Retail Next found similar results and estimated in-store traffic levels fell by 12.5 per cent, and sales were down by 10.3 per cent over the weekend due to the early introduction of promotions.

Tiffany & Co., Dollar Tree Inc. and T.J. Maxx are among the brands that chose not to promote Black Friday deals in the US. Whilst in the UK, Harvey Nichols, Selfridges, Harrods and Liberty also opted-out, unlike British retailers House of Fraser and John Lewis. Instead, they created smaller promotions outside of the Black Friday banner, preferring to hold off until Boxing Day for their big sale.

Despite retailers choosing not to participate, Visa estimated that £300,000 ($568,000) was spent every minute in the UK and it expects to process 8.5 million British online transactions during the Black Friday and Cyber Monday period. Kevin Jenkins, Visa’s managing director for the UK and Ireland, said: “Black Friday has become the UK’s biggest online shopping day and we’re forecasting £518 million to be spent this year.”

Mobile was a major revenue driver for retailers this year, especially for players like Amazon and Ebay who saw up to 57% of their total traffic come from a mobile device. IBM reported that nearly 47 per cent of total online traffic came from mobile devices throughout the shopping weekend, an increase of 20 per cent from last year. The world’s largest retailer by sales, Walmart, reported that mobile was responsible for more than 70 per cent of their total online traffic during the Black Friday weekend. Apple iOS users remain to be the most valuable customers to retailers with an average basket size of $127.34 and accounting for 20.2 per cent of total online sales.

Reported by Jessica Anuna

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“Omnichannel will become more than just an overused buzzword this holiday season. A series of technological advancements look to link the online and offline experiences in a real way — and this means a lot more than just arming sales associates with iPads.”

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Decoded Fashion - Fashion Tech Daily - Omnichannel
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“As the holiday shopping season ramps up, brands are betting big on technology-driven concept stores to push the boundaries of brick-and-mortar. Rebecca Minkoff and Ugg Australia recently opened new locations that emphasize personalized styling, content and a mobile-ready experience. “

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Decoded Fashion - Fashion Tech Daily - Ugg
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“There will be a level of service in the store that doesn’t really exist in other places where you can shop for accessibly-priced fashion. At the very bottom of it, that is what we’re doing, and having the fitting rooms central really speaks to that. It’s not like a long hallway of tiny rooms that’s ‘get ’em in, get ’em out.’ It’s a fun experience that forces service to each room. It’s our job taking care of the customer and whatever that entails, whether it’s getting another size or keeping the store clean. There’s nothing I wouldn’t do in this store and I hope that’s how the team works,” Amoruso said.

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Decoded Fashion - Fashion Tech Daily - Nasty Gal
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“Online retail giant Zappos.com has just launched a 20,000-foot physical retail store in its home of downtown Las Vegas. The experimental space is run in partnership with retail logistics startup OrderWithMe, which just raised $28 million for an ambitious project to change the nature of mom-and-pop retail.”

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Decoded Fashion - Fashion Tech Daily - Zappos
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“H&M is gearing up for some major international expansion in the coming year — online, that is. On Tuesday the Swedish mega-retailer announced its intention to launch e-commerce sites in Belgium, Bulgaria, Czech Republic, Hungary, Poland, Portugal, Romania and Slovakia over the course of 2015.”

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Decoded Fashion - Fashion Tech Daily - H&M
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