omnichannel
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“A few apps (and some clever workarounds) are making it easier for followers to buy the things they see on Instagram.”

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Decoded Fashion - Fashion Tech Daily - Instagram Shopping

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“Through using Instagram, iconic fashion brands have realized just how powerful the social media app truly is. So much so that the two have joined forces to create video advertising campaign that will be displayed exclusively via Instagram’s newsfeed.”

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Decoded Fashion - Fashion Tech Daily - Instagram Ads

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“Retailers railing against shoppers’ “showrooming” activities should actually be doing more to encourage digital interactions in their stores, says “The New Digital Divide,” a study released today by Deloitte Digital.”

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Decoded Fashion - Fashion Tech Daily - Showrooming

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“We have the world’s best collection of American brands coupled with a strong economic model and runway for global growth,” said Glenn Murphy, chairman and chief executive officer of Gap Inc. “As the retail landscape evolves, we continue to deliver on our omni-channel roadmap and focus on owning the shopping experience of the future.”

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Decoded Fashion - Fashion Tech Daily - Gap

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“The high-end fashion retailer is merging its online and offline divisions to provide consumers with a ‘seamless’ shopping experience.”

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Decoded Fashion Fashion Tech Daily Neiman Marcus

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  1. Marc Jacobs Exits Vuitton to Focus on IPO
    Marc Jacobs is leaving Louis Vuitton as plans take shape for an eventual public offering for the Marc Jacobs brand.
  2. Fashion GPS Raises $4M in International Push
    Fashion GPS announced on Wednesday that it has raised $4 million in Series A financing from Ironfire Capital, among other investors.
  3. Saks Off 5th’s E-Commerce Site Rounds Out Retailer’s Omnichannel Presence
    With the launch of its discount store, Saks Fifth Avenue Off 5th’s e-commerce site that is likely to attract aspirational consumers and possibly create brand loyalists.
  4. “Showrooming” is More About Research than Price Comparison
    Potential customers walk in with small devices capable of comparing the price of every product to one listed somewhere else.
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