& other stories
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“While H&M and Target have made headlines over the years for their hyped-up collaborations with big-name designers, the former’s sister brand & Other Stories has been rolling them out just as frequently, albeit with lesser known (but still cool) people like Rachel Antonoff, Clare Vivier and Lykke Li. Its latest collaborator may be its most under-the-radar yet: Ada Kokosar, a stylist who appears frequently in street style galleries, but otherwise is relatively unknown outside of the industry.”

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Decoded Fashion - Fashion Tech Daily -  & Other Stories
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“H&M is looking into new store concepts and may launch an all-new brand that’s nothing like its flagship label. The upcoming concept could be introduced in 2017 and “will be completely different from H&M,” Chief Executive Officer Karl-Johan Persson said in an interview. It won’t be similar to H&M’s sister brands, either, he said.”

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Decoded Fashion - Fashion Tech Daily - H&M