polyvore

Decoded Fashion - Weekly Stories - NYFW App
Image source: Behance

TV presenter, model and general style guru Alexa Chung has turned her hand to tech as co-founder of new style app Villoid, which allows users to create fashion-based mood boards and browse, ‘love’ and purchase apparel. Chung, who worked on the app alongside entrepreneur Jeanette Dyhre Kvisvik, cites Cher Horowitz’s virtual wardrobe planner in the film Clueless as the inspiration behind Villoid.

Parallels can be drawn between Villoid and Polyvore – the fashion scrapbooking site acquired by Yahoo earlier this year, which claims to attract the “largest community of tastemakers” on the web. But unlike Polyvore, Villoid allows users to make purchases within the app, as well as ‘follow’ brands of interest. High-end labels like Saint Laurent and Christopher Kane rub shoulders with high-street stalwarts New Look, Mango and Topshop on Villoid – users not only have the ability to create fantasy high-fashion outfits, but also the option to purchase items within their preferred price bracket.

The app is currently only available on iOS, but an Android version is said to be in the works. Villoid has accrued more than 6,000 followers on Instagram and, according to Chung, around 10,000 Villoid collages were created the day after launch (September 8). Will Villoid really change the way the Instagram generation engages with fashion, or is Chung’s endorsement the main reason people are getting on board? Only time will tell.

Elsewhere, app developers are gearing up for New York Fashion Week. A free NYFW app has been released, which promises to show live streams from the catwalk as well as inform attendees of any late-running shows, venue changes or traffic delays.

Meanwhile, Marc Jacobs Beauty has struck a deal with Vênsette – the on-demand beauty service app that offers trained hair stylists and make-up artists available to visit clients at home – to be the brand’s exclusive make-up partner for NYFW. Catherine Gore, global vice-president of Marc Jacobs Beauty, told WWD she classed the partnership as “a strategic way for us to deliver best-in-class beauty to a highly engaged audience”

For more on the latest in mobile innovation, join the discussion at our NYC Summit on October 28-29. Tickets available here.

Reported by Grace Howard

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“Yahoo is looking to get more fashionable. The Internet giant announced on Friday that it’s buying the social-shopping site Polyvore for an undisclosed price, as Yahoo tries to build out its digital content and advertising business.”

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Decoded Fashion - Fashion Tech Daily - Yahoo x Polyvore
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“Pinterest’s first partners for its developer platform, which began opening up in May this year, are starting to roll out — with Polyvore and If This Then That (IFTTT) being among the first.”

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Decoded Fashion - Fashion Tech Daily -  Pinterest
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“Style community Polyvore released its second standalone mobile application today with the debut of Remix, an app aimed at the larger community of style enthusiasts who generally use the service not to create outfits for themselves, but to browse those created by others for inspiration. With Remix, Polyvore users can check in on what’s trending on the site, get styling advice and buy any item they find, right from the app.”

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Decoded Fashion - Fashion Tech Daily - Polyvore x Remix

Shapeways-Neiman-Marcus-Holiday-Collection

  1. Neiman Marcus Teams Up with 3D Printing Company on Holiday Collection
    Neiman Marcus has just announced a new collaboration with 3D printing powerhouse Shapeways on a small capsule collection of 3D printed designs that are now available.
  2. Fab Cofounder Leaves the Company
    Bradford Shellhammer, cofounder and chief designer of Fab.com, is leaving the company after just more than four years.
  3. Polyvore Now for iPad
    The wait is finally over for the 20 million users of Polyvore – the organizational site featuring millions of style choices is now available on the iPad.
  4. Dior Favors Heritage to E-Commerce on Redesigned Website
    Christian Dior is giving enthusiasts a guided tour of the brand’s inner workings through a renovated Web site that stresses the importance of heritage rather than pushing e-commerce.

meetup

During our latest meetup, Decoded Fashion’s showcase: Rising Social Discovery, we introduced three fashion websites that will captivate you, Polyvore, Lyst and Bib & Tuck. All three have made fashion more accessible to the online user, while also creating a fashion community where users can share styles and surround themselves with trustworthy fashion aficionados.

Polyvore, a fashion platform where users can mix and max their favorite items from any e-commerce site on the web, has grown quite a lot since it started in 2005, but co-founder Jess Lee (Skyping in above) said that collaborating with brands was one of the most influential moves. She explained that it has attracted more shoppers—around 20 million users monthly—along with valuable partnership that have contributed to its popularity. Building brand ambassadors was also stressed, and the company’s main focus is still to remain loyal to their customers and always show how important they are to them.

Lyst, which brings together hundreds of brands and retailers’ ecommerce sites into one place to make shopping more personalized, also stressed the importance of building partnerships, be it with brands or bloggers. Lyst has reached out to inspirational style celebrities and popular bloggers, such as Nina Garcia and Sincerely Jules. Vice President of Business Development Hilary Peterson advised that a partnership is always a great way to get started. If the option is there, take it. Lyst now has partners in over 120 countries, but Peterson noted that the main growth comes from mobile visits—exactly why the Lyst app drops in two weeks.

Bib+Tuck, launched in November 2012, relies on building customer loyalty rather than brand partnerships, as the site specializes in vintage resale. The site allows women to “shop without spending.” How does this work? Users can post pieces they no longer want and sell them to other community members for Bib+Tuck currency, Bucks. Then, these Bucks can be used to buy a different item on the site. It’s a virtual clothes swap.

Since the site is still fairly new, their goal at this point is to create a brand identity and personality, understand who their customers are in order to target that specific user. Co-founder Sari Azout expressed their devotion to putting as much attention to the customers as to the company, making the customer feel like they belong to a community, not a marketplace.