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“We share images, updates and locations over social channels to remain ever-connected to our peers, but the most efficient and effective way to successfully reach someone is by shooting them a text. All day, every day, people of all ages are affixed to their personal devices for business and pleasure. Should we have known that the only communication tool we really need is the most standard messaging feature on our phones?”

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Decoded Fashion - Fashion Tech Daily -  PSFK Labs
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“PSFK was privileged to have Courtney Lapin speak at our Future of Retail Event in San Francisco. As the Head of Retail Partnerships for Westfield Labs – the innovation arm of Westfield Malls – Lapin shared how new technologies in malls are helping online brands engage with customers in real world settings.”

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  1. Twice, the Consignment Shop of the Internet, Raises $18.5 Million
    Twice lets users mail in gently used clothes for money, or shop online for new clothes, sorted by brand, size, color and style.
  2. Ogle Outfits and Share Your Unique Style with WearToday
    Launching on iOS in invite-only beta, WearToday lets you photograph your current outfit, ID your clothes and share full-body shots with tags of your threads.
  3. Sarah Jessica Parker Hops on Another Fashion Venture for WeTheAdorned
    WeTheAdorned, a new jewelry e-commerce venture, has enlisted the “Sex and the City” alumna as a curator for its site, which is set to launch this spring.
  4. Top Trends to Watch Out for 2014
    PSFK and Mixhibit examine the new trends that will pop up this year, including holistic health and a growing tech intimacy.
adidas NYFW
Prabal Gurung Was a Whopping Success for Target
So Gurung’s collection certainly seems to qualify as a whopping success for Target from a sales perspective, has it brought back Missoni-level excitement to the high-low collaboration formula? Racked debates.

Adidas Creates 360 Degree, Interactive, Live Stream for NYFW
PSFK covers Adidas’ online live show, which positioned four various views of the runway and backstage on one screen, offered viewers an in-depth, insider view of the show.

Flattening the Old World
Just as titans of finance, fashion and media have out-of-office clubhouses here, so has New York’s tech scene created its own distinctive social spots, as the Wall Street Journal reports.

kim ovtiz 3d

Rachel Roy on the Only “Celebrity” She Cares About Dressing
Rachel Roy’s opting for a digital show instead of a runway show. Racked has more, including the only celebrity she wants to wear her namesake label.

Kimberly Ovitz RTW Fall 2013
Kimberly Ovitz’s A/W 13 collection showcases cocoon layering, some abstract prints and a slight futuristic bent with silver, space-age pieces, 3-D printed by Shapeways. WWD posted a slideshow of the looks.

Second Screen App Provides Real-Time Subtitles For Brazilian TV
A new service provides subtitles for Brazilian TV shows in any language by combining closed captioning technology and Google Translate. PSFK features the startup.

instagram NYFW

31 Instagram Accounts to Follow During New York Fashion Week
Stylecaster compiled a master list of 31 Instagram accounts—including those of designers, bloggers, publicists, models and publications—that are worth following during MBFW, kicking off this Thursday.

Prototype Hotel Room Has Touch-Sensitive Tablet Walls
PSFK covers the Serrano Bros model hotel room on display at Fiturtech International Tourism Fair. The room employs futuristic technology to create the ultimate guest experience.

The Evolution of Facebook
Facebook has come a long way since 2004. Forbes takes a look back at some of the site’s most notable redesigns and features.