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“With a rich history of digital initiatives and social media experiments, embracing technology in all forms is now part of Rebecca Minkoff’s brand DNA. So it’s no surprise that the designer is now incorporating technology into her physical products, with a new wearables collection set to launch next month.”

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Decoded Fashion - Fashion Tech Daily - Rebecca Minkoff

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The much anticipated National Retail Federation took place this week, introducing ways to improve the retail industry; some of these included the incorporation of social media and consumer feedback. Fashion designer, Rebecca Minkoff explained this during one of her presentations: “Right now, social media is key to building a community around a brand. Now I can post a picture of a bag on Instagram and get automatic feedback on what my customers like, love and are utterly obsessed with. User feedback is vital to growing a lifestyle brand.”

Not only was this year’s event bigger than ever, it was also filled with special announcements from the 500 exhibiting companies. Since Fashion-Tech is our thing, we thought we should go over some of the highlights…

Many companies have chosen 2014 as the year to launch their first fashion app. These include Guess Inc. which, has recently launched an app that offers its users a personalized shopping experience as well as customer service and promotions. New app developments include SAP, Starmount and Manthan; all of them dedicated to establish a more detailed target market and give consumers a unique and personalized shopping experience along with loyalty programs.

Macy’s also shared some news during NRF. The company is implementing a new technology which allows it to increase efficiency as well as inventory accuracy. This RFID technology also enables Macy’s to enhance customer experience and drive sales. The name of this technology – TrueVue Inventory Display Execution by Tyco Retail Solutions.

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The biggest buzz was created by Microsoft as it announced its partnership with Vantiv, a payment processing vendor. This new merging will allow for easier payment collection via mobile, individual direct sales transactions, as well as improved customer experiences.

One of the most influential panels this year was moderated by CNBC Power Lunch co-anchor Sue Herrera, featuring fashion designer, Rebecca Minkoff, President of Nordstrom Inc., Blake Nordstrom, founder and CEO of Caruso Affiliated, Rick Caruso and founder of Sprinkles Cupcake, Candance Nelson. The theme of the panel was Re-imagining Main Street – How Brick and Mortar Retail Will Thrive in the 21st Century.

Many ideas and opinions were discussed throughout the panel but in the end, the verdict was unbiased.

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In order to thrive as a retailer, whether it be an e-commerce platform or a brick-and-mortar store, the company must try to gain customer loyalty by offering consumers a unique shopping experience that is both interesting and customizable.

 

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On Feb. 2-3, Decoded Fashion held the world’s first Fashion Hackathon, a 24-hour event where 550 registered participants and 78 teams competed to build a technology that helps American fashion designers.

About 300 developers, designers and entrepreneurs—40 percent women—worked on a variety of projects, from B2B software for production and merchandising to analytics for social media and e-commerce. Many projects were inspired by the Fashion Brief, a conversation with designer Rachel Roy, DKNY’s Aliza Licht, Rebecca Minkoff’s Uri Minkoff, Michael Kors’ Farryn Weiner, and the CFDA’s Kelly McCauley and Sideways’ Nathaniel Catanio, on what areas of the fashion industry could utilize technology to increase efficiency and drive business.

Five finalist teams were chosen to compete for the top prize—$10,000 and the chance to have its app launched by the CFDA. They will pitch live on the runway at Mercedes-Benz Fashion Week during the Decoded Fashion Forum, to a panel of fashion judges including the CFDA’s Steven Kolb, Style.com’s Dirk Standen, Zac Posen, Rebecca Minkoff’s Uri Minkoff, and Gilt Groupe’s Susan Lyne.

Finalists:
42 personalizes the brick-and-mortar experience by using the best intelligence of online commerce. Founders: Cathy Han, Sarah Hum, Lucas Lemanowicz, Nicolas Porter

Avant-Garde remakes targeting marketing by matching customers with products by visually analyzing products and social media streams to understand exactly what customers want right now. Founders: Vladimir Dedov, Ajay Mantha, Carrie Mantha

Coveted is a 1-click platform for brands to sell their products through shareable tumblr images. Founders: Ian Culley, Michael Dizon, Jason Fertel

Fashion Dashboard optimizes commerce through competitive social media and merchandising analysis. Founder: Stephan Alber

SWATCHit is a peer-to-peer platform connecting global designers with emerging market artisans and overseas producers. Founders: Ramzi Abdoch, Jagjeet Gill, Jackson Lin, Henrika Makilya, Paul Yun

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Fashion and Tech Combine at Decoded Fashion
Hacking teams spent nearly 24 hours combining the minds of developers, fashion enthusiasts, designers, and techies to create an app designed to support the overall growth of American fashion as a global industry.

Decoded Fashion Hackathon: Yes, I Said Hack
I was lucky enough to be a part of the fashion brief this morning along with Rachel Roy, Uri Minkoff, Aliza Licht, Nathaniel Catanio and Kelly MacCauley talking all things tech.

Hack This! My experience @DecodedFashion #FashionHack
This weekend I attended Decoded (my first official hackathon!) Everyone that knows me professionally knows I love hacking ideas together—it’s just something I love doing.

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