retail

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  1. Not Just Razor Anymore: Dollar Shave Cub Introduces Wet Wipes for Your Other Sensitive Areas
    The razor startup that became popular due to its quirky video, is now adding wet wipes to their subscription options.
  2. BitFash is the Fashion E-store for Shoppers with Bitcoins in their Pockets
    Although the brands carried by this new e-commerce site are affordable, the currency used is bitcoins, something very few people have.
  3. High Tech Meets High Fashion at FashionWare CE
    The event hosted by the Digital Times will be taking place at the end of June and it will showcase emerging markets, best trends and fashion designers.
  4. How Styleprofile and Other Mobile Blinders Could Displace Asia’s Fashion Magazines
    Mobile blinders happen when magazines get ignored by customers because their attention is focused on their phones, due to this the magazine business has declined.

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Twitter on Route to Maturity — Maybe IPO
“We believe Twitter is valuable to everybody on the planet.” Wall Street Journal talks to Twitter’s CEO Dick Costolo.

Pinterest’s Retail Problem
AdWeek reports that 48 percent of top retailers’ most popular products on Pinterest link back to expired pages, and discusses the common problem for retailers.

A New Job For Marc Jacobs…In the Soda Bizz?
Marc Jacobs is creating new packaging for Diet Coke’s 30th anniversary in Europe. Refinery29.com has all the details on the “whimsical, feminine packaging.”

coco social media

Coco Rocha is a role model for social media, but also a teacher, leading classes on social media best practices for other fashion models. She shares her top three tips with us, lessons that work for tech founders, fashion designers, retailers and individuals who love and work with style, fashion and e-commerce.

  1. Don’t have just anyone run your social media. I think it’s insane when brands or celebrities relegate their social media to an intern or someone who does not know them well. Personally, even though I have a great PR team, no one except my husband and I touch any of my 10 social media accounts. It’s a lot of work, but I know that my brand, my image and my voice are authentic to me.
  2. Be consistent. Your audience wants to hear from you regularly but not too regularly. Don’t over share. People have no problem clicking “unfollow” if they feel you’re over saturating their feed. For 3 years now, I have seen people use Tumblr the way they should be using Pinterest. I also see people copying content far too much. Be original and invent content, don’t just copy and paste it.
  3. If you’re going to post pictures, be really selective about it. If I’m capturing a sunset I’ll take at least 10 pictures, I’ll then filter them using other apps, enhance them, then I really pick the best image of perhaps 30. No one wants to follow someone who does not take pride in composing an aesthetically beautiful picture. No random snap shots–treat every upload as if it was a work of art.

Coco will be speaking on the future of fashion and technology at Decoded Fashion Forum on Feb. 14. Read her thoughts on social media here, and follow her on Twitter @cocorocha.

mager spotify

We may be the first Fashion Hackathon, but we’re also the first Hackathon for plenty of developers, designers and business and marketing professionals. What? how? why? do you do what? when? To answer some of the top questions, we talked to Spotify’s Hacker Advocate Andrew Mager, who’s been to more than 50 hackathons around the world.

What is the most challenging aspect of the Fashion Hackathon?
Getting people to understand that it’s more than fashion. It’s art, it’s e-commerce, it’s music, it’s retail.

What are your top 3 tips to first-time hackers?
Make friends early, network your ass off. Listen carefully to the API pitches to see what’s possible. And have fun; you’re building something in a short time that you aren’t getting paid for. You could be building the next big thing though, so don’t have too much fun!

What is the best way to form a team?
Network as soon as you walk in the door. Watch people as they watch the API demos to see which talks to interesting people. At the end of the API demos, stand up on the mic and say your skills and say what your idea is. Ask for help if you need it.

What are your top tips to experienced hackers who have never worked with fashion or retail tech?
Expand your horizons. A fashion hack is more than just nice clothes and runways. Even if you wear a nerdy black t-shirt everyday, there is a place for you at a fashion hackathon.

Andrew will meet with the Hackathon finalists for a mentorship session before they pitch at the Decoded Fashion Forum at Mercedes-Benz Fashion Week. @mager

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Retailing 2013: Fashion and Tech Trends to Watch
Zappos Lab’s director Will Young shares his top fashion and tech retail trends for 2013 — including big data, mobile and 3-D printing — with Forbes.

Fashion 2.0: Online Vintage Heats Up
Business of Fashion looks at the sudden surge of activity in the online resale of vintage and worn fashion goods. What are the challenges and what is the long-term impact of this wave of startups?

Google Glass (And Sergey Brin) Ride the NYC Subway
Google Glasses spotted on the 3-train! “Wearable computing enthusiast” Noah Zerkin apparently looked up at the seat opposite him on a NYC subway to find Google Glasses co-founder Sergey Brin sporting his now-trademark eye wear. Reported by Mashable.
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Google: video, mobile, and web key to retail clothing sales in 2012
2012 marks a key switch: the first time that more than half of retail clothing purchases — almost 60 percent, actually — are either online or influenced by the web. VentureBeat looks at a Google study about retail clothing sales.

Talking with…Brooks Brothers Chairman and CEO Claudio Del Vecchio and EVP for Direct and Omnichannel Ken Seiff
Online businesses have now reached the size and scale where the basics are going to matter a great deal more than they have in the past. Shop.org talks to America’s oldest retailer — Brooks Brothers — on innovation.

How wiffs and riffs can change shopping habits
Unlike in physical stores, consumers have a choice as to whether or not they want to continue listening to music on e-commerce or Web sites. Smart Planet delves into music and scents with online and offline retail.

A Crash Course on 2013’s ‘Wearable Tech’ Trend
Racked.com sums up wearable tech, with notes on bras that detect breast cancer, workout clothes that charge your iPod and Uniqlo’s push for more than its already-innovative ‘magic mirror’ and heat tech fabrics.

‘Fashion Hackathon’ Comes to NYFW
WWD printed the word “hackathon” for the first time in its 100-plus-year-old publication and covers the world’s first Fashion Hackathon — a competition in which top engineers will have 24 hours to create an app to support the Council of Fashion Designers of America’s mission.

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