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“More people than ever before are shopping online – driven increasingly by mobile, with nearly half of mobile users making purchases online regularly. As a result, mobile as a shopping channel is now on a par with PCs and a key to driving the change in consumer shopping behavior – but retailers still aren’t up to handling it.”

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Decoded Fashion - Fashion Tech Daily - Mobile Retailing

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“Search It. Stalk It. Steal It” is ShopAddikt.com’s Motto to Help You Never Miss a Sale
ShopAddikt.com is the ecommerce startup allows you to “stalk” certain items to not miss the time when they go on sale. FashInvest has more.

Next-Gen Retail? Hointer, Bonobos, And Dollar Shave Club
Forbes investigates how companies Hointer, Bonobos, and Dollar Shave Club are using technology to disrupt and improve the traditional retail model.

Global Online Fashion Retailer ASOS Chooses SiteSpect to Optimize Its Website
ASOS aims to improve customer experience by employing SiteSpect to improve targeting and website optimization. Read more on BusinessWire.

The Inevitable Soap Opera About Fashion Blogging Is Here
Hearst and Condé Nast have both given online programming a go, now Lookbook.nu is joining them with a soap opera about personal style blogging. Fashionista has the details.

 

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The ‘Clueless’ Closet Is Real, and You Can Own It
Mashable introduces fashion apps that save you from the dressing rooms and let you build your closet digitally.

Google Is Building A Same-Day Amazon Prime Competitor, “Google Shopping Express”
Google is aiming to trump Amazon Prime by launching much cheaper e-commerce platform “Google Shopping Express,” TechCrunch reports.

GOMEX turns on free WiFi network in New York City, curbs coffee-shop hopping
Forget about coffee-shop hopping, GOMEX is opening almost 2,000 free Wi-Fi hubs around the City. Engadget has more.

 

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Soul to sole: Eye surgeon Anthony Vipin Das has developed shoes that see for the blind
TED Blog reports that Le Chal is a new haptic shoe which uses vibrations and GPS technology to guide the blind.

A shirt that reveals your baby’s secrets even while it sleeps
These clothes help you stay in-the-know of your baby’s thoughts and wellbeing, even when they are sound asleep. DeviceMAG has more.

New Japanese craze: Knickers for iPhones’ nether regions
Do you think your iPhone is showing off too much? No worries, you can now dress its lower regions with pants that come in 8 different designs. Read more about the latest Japanese craze on The Register.

 

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MIT Unveils Plans for 4D-Printing
MIT wowed the audience at TEDxLongBeach with their future plans of 4D-printing, introducing time as the fourth dimension of the 3D-structure. PSFK has more.

Analytics Startup Fohr Card Keeps Score For Fashion Bloggers
Fohr Card provides its clients with comprehensive blogger data in exchange for an annual fee. More on AdAge.

Pitching App Ideas? AppGyver Delivers Mobile App Prototypes In Minutes, No Technical Know-How Needed
AppGyver, is the new app that will save many startup founders by offering rapid design iterations during the app-development process, TechCrunch reports.

 

coco social media

Coco Rocha is a role model for social media, but also a teacher, leading classes on social media best practices for other fashion models. She shares her top three tips with us, lessons that work for tech founders, fashion designers, retailers and individuals who love and work with style, fashion and e-commerce.

  1. Don’t have just anyone run your social media. I think it’s insane when brands or celebrities relegate their social media to an intern or someone who does not know them well. Personally, even though I have a great PR team, no one except my husband and I touch any of my 10 social media accounts. It’s a lot of work, but I know that my brand, my image and my voice are authentic to me.
  2. Be consistent. Your audience wants to hear from you regularly but not too regularly. Don’t over share. People have no problem clicking “unfollow” if they feel you’re over saturating their feed. For 3 years now, I have seen people use Tumblr the way they should be using Pinterest. I also see people copying content far too much. Be original and invent content, don’t just copy and paste it.
  3. If you’re going to post pictures, be really selective about it. If I’m capturing a sunset I’ll take at least 10 pictures, I’ll then filter them using other apps, enhance them, then I really pick the best image of perhaps 30. No one wants to follow someone who does not take pride in composing an aesthetically beautiful picture. No random snap shots–treat every upload as if it was a work of art.

Coco will be speaking on the future of fashion and technology at Decoded Fashion Forum on Feb. 14. Read her thoughts on social media here, and follow her on Twitter @cocorocha.