Rory Caren


The past two weeks have seen the launch of two new cities in our Meetup series, first we headed to Dublin and then to Berlin. Both events were sold out and we had a great lineup of speakers giving us insight into these vibrant communities.

In Dublin, we were hosted by the Wayra Academy and Sonya Lennon, founder of Frockadvisor. The event kicked off with a panel discussion on ‘Globalisation versus Localisation,’ featuring speakers Rory Caren, IBM, IDR Marketing and Academic Manager, and Fidelma Healy, COO of Gilt Ireland. Caren highlighted that IBM place much importance on analytics and big data, and that retail challenges can only be solved by working with small startups. Healy in turn revealed that the biggest challenge for online apparel sales is getting over issues of fit and sizing. The panel was then followed by startup showcases by 365 Looks, Storpal and Frockadvisor.

Check out video coverage here.

Next up: uber cool Berlin at a new campus for startups and the soon-to-be home of SoundCloud, Factory. We had a mix of speakers from all over Germany; Stylight, Amazine, Parasol Island, Bragi and DGAG. Bragi introduced their multifunctional headphones – they have received a massive $3,390,551 on kickstarter for this project. Stylight explained their concept of using style influencers such as bloggers to inspire consumers and push sales, revealing big expansion plans as they head to the US. The founder of Amazine unveiled their B2B offering using shoppable content. Miki Devic closed with his 3D technology, something he passionately discussed becoming integrated into everyday life, with huge potential to enhancing fashion and retails. Not to mention his DGAG 3D-Selfie software, which has already been used to create full-size 3D-avatars of Cristiano Ronaldo

Further coverage of the event can be found here.

We would like to take this opportunity to say a big THANK YOU to everyone who attended and to all the speakers, hosts, and partners. Stay tuned for the next city!

Reported By Anna Abrell