samsung
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“Big brand retailers such as Ted Baker, Dune and leading Airports are all being linked with the launch of a new augmented in store advertising solution that uses customer smartphone date to more effectively monetize shop floor space.”

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Decoded Fashion - Fashion Tech Daily -  Samsung

Decoded Fashion - Weekly Stories - The Line
Image source: SMG

A new project for New York-based lifestyle retailer The Line is taking virtual reality (VR) from the realm of immersive marketing into engagement with the potential for direct monetisation.

Displayed via a pop-up at advertising festival Cannes Lions in June, the concept, devised by multinational brand experience agency Sapient Nitro, allowed attendees to virtually tour and shop ‘The Apartment’ – a residential-style furniture store.

Visitors were able to explore the store remotely which, according to the brand, was designed to combine the ease of e-commerce with the thrill of real-life shopping. Using Samsung Gear headsets, 360-degree motion-tracking video technology allowed users to virtually roam the apartment. They could access information about each product simply by focusing their vision on diamond shapes overlaid above them – placing items into a virtual shopping basket with a tap on the side of their headset. Once they finished exploring, all of their choices appeared in a basket, taking them through to the checkout.

Such immersive contextual shopping experiences will continue to boom in value. According to Digi Capital, a US digital advisory agency specialising in augmented and virtual reality, VR is predicted to grow from $4bn in 2015 to a market value of $30bn by 2020.

Guest post Stylus.com by Katie Baron

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“Every so often a nugget of tech news reveals some of the weird and fascinating wearable tech that Samsung is tinkering on: from a smartwatch that can recognize barcodes or read gestures, to a flexible phone you can strap onto your wrist.”

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Decoded Fashion - Fashion Tech Daily -  Samsung x wearables
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“The race for mobile payments is heating up, and with Apple Pay and Google Wallet well underway, Samsung is finally joining the fray with its own system, aptly named Samsung Pay.”

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Decoded Fashion - Fashion Tech Daily - Samsung Pay
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“Google announced Monday that it has acquired technology from mobile payments app Softcard, and that Google Wallet will soon come pre-installed on Android phones from three of the four largest U.S. carriers.”

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Decoded Fashion - Fashion Tech Daily - Google Wallet
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“Your next Samsung Galaxy smartphone could have a neat trick up its sleeves. Just place your phone next to any ol’ credit card reader, and press a button to pay. That’s because Samsung just announced that it’s buying LoopPay—a company that figured out how to trick magnetic stripe readers to accept your money wirelessly.”

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Decoded Fashion - Fashion Tech Daily - Samsung x Loop
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“The news that Chinese smartphone manufacturer Xiaomi makes a healthy profit could horrify executives at both Samsung and Apple.”

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Decoded Fashion - Fashion Tech Daily - Xiaomi
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“Samsung is venturing boldly into the world of virtual reality, but not without one of its trusty smartphones strapped along for the ride. The company today introduced the Samsung Gear VR, a headset that plugs into the Galaxy Note 4 to create a virtual reality experience not unlike that of the Oculus Rift.”

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Decoded Fashion - Fashion Tech Daily - Samsung Gear VR
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“Joining Samsung in announcing hardware in advance of the Berlin IFA show, LG showed off their second smartwatch, the LG G Watch R.”

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“Google Glass is kinda sorta now a publicly available product – the launch came with a series of fits and starts, culminating in an open, unlimited public beta that kicked off yesterday. Its first major competitor might be gearing up for a debut to follow shortly.”

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Decoded Fashion - Fashion Tech Daily - Samsung