shenan reed


This year signifies change in NYFW, with designers leaving the Lincoln Center and choosing elsewhere to present their fashion shows it’s time for a rush of new trends.

Last Thursday, fashion designer Carrie Hammer showcased her new Spring 2014 Collection at LAUNCH NYC. It wasn’t just the anticipation to see the latest Carrie Hammer designs, but the pleasure of seeing these designs walking down the runway, worn by a leader, a powerful woman, a familiar face.

Role Models, Not Runways Models was the first fashion show to feature some of the most prominent ladies in the startup and tech fields. The Muse founder, Kathryn Minshew; MarieTV creator, Marie Forleo; Google’s Kristen Morrissey; Morpheus Media founder, Shenan Reed and Miss USA, Nana Meriwether were some of the faces who made this show a unique experience.

At around 7:20pm the lights were dimmed low and the audience was presented with a short, insightful introduction video to Carrie Hammer’s persona and brand name. Carrie Hammer Apparel, is a brand that represents professional women; a bespoke apparel line that’s easily customizable. As stated in the video, her collection was manufactured with the purpose of giving women confidence and making them feel smart and sexy. These outfits were constructed with strong career women in mind, and as the show started, it was clear that these designs, were in fact, created for the working environment.

The show was overall, a breath of fresh air. An influential move for the fashion industry which we hope, will not only be remembered but also praised for its impressive concept.