smart fashion
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“It’s been a year since Ralph Lauren entered the wearable tech game, introducing its PoloTech “smart shirt” for men at the 2014 U.S. Open, where ball boys and Marcos Giron, the NCAA singles champion, test-drove the first iteration.”

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Decoded Fashion - Fashion Tech Daily -  PoloTech
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“Clothes speak volumes about us, conveying messages about wealth, taste, and personal beliefs. So in this age of ubiquitous screens and social sharing, it’s no surprise that textiles have become another platform for electronic communication.”

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Decoded Fashion - Fashion Tech Daily - Smart Clothes